How to Spot a Dead Bra – Braducational Video

By Linda The Bra Lady on June 10th, 2013

Hey there! It’s Kim from Linda’s. The fifth video installment of the Braducational Video series is another good one: How to Spot a Dead Bra. I know customers and friends that own bras that are years and years old. But the truth is, bras usually only last about 6-9 months if they are in heavy rotation. But before you toss all of those old bras, this video will teach you how to spot a “dead bra”. Because once your bra can no longer do its job – it’s time to let it rest in peace!  Read more

High Waist Bottoms: Hot or Not?

By Linda The Bra Lady on June 7th, 2013

If you don’t know yet: the retro trend is “in”. I love this throw back to another era. But what’s surprised me is the high waist bottoms! I thought gingham prints and retro bandeau tops would be enough, but I was shocked by the popularity of the high waist bottoms. Who knew? It seems you either love or hate the high waist trend. So what do you think? Is wearing a high waist swimsuit bottom or panty hot, or not? Take a look at some of the styles below and let me know your thoughts in the comments! Read more

Signs that Your Bra Fits – Braducational Video

By Linda The Bra Lady on June 4th, 2013

Kim here! I love helping women find the best fitting bras, and there are a lot of things that we certified bra fitters look for when it comes to a good fit. At Linda’s, we have a lot of bra knowledge and can help women pick between a good and great fitting bra. But what if you don’t have one of us with you? What if you have a favorite bra and aren’t sure if it’s fitting properly anymore? Don’t despair!  Here are a few basic things to look for when bra shopping, or when checking in on your current bras.
Read more

How to Put On Your Bras – Braducational Video

By Linda The Bra Lady on May 24th, 2013

Hey there! It’s Kim from Linda’s 😀 I’ve been a bra fitter for many years. When helping customers, I usually help women get into each of their bras, and focus on how it fits, and help adjust each bra. But after awhile, I started letting the customer put on her bra or adjust herself… and was quickly horrified. You wouldn’t believe the crazy things I saw, and the bra mistreatment that I witnessed. From the “crush and flip”, to putting it on over their head (for real – a young woman fastened her bra and then attempted to stretch the bra over her head and shoulders), to yanking up the straps…no good! Most women don’t think twice about putting on their bra. But putting it on wrong can actually stretch out your bra, dent cups, and ruin underwires. So if you want to help your bras last longer, and learn how to properly adjust your cups and straps: read on! Learn how to put on your bra…

Read more

How to Measure Yourself for a Bra – Braducational Video

By Linda The Bra Lady on May 17th, 2013

Hi everyone! It’s Kim from Linda’s 🙂 I hope you loved the first Braducational video: How to Hand Wash Your Bras. If you missed it, check it out! Next up in this series is: How to Measure Yourself for a Bra. Let’s be clear: an in-person fitting with an expert bra fitter (like the Bra Divas at Linda’s) is ideal. As expert fitters, we have so much bra knowledge in our heads, and have tried each of the of bra styles on hundreds of women. We typically use a measuring tape to measure a woman’s underbust, then take a look at her breast tissue for shape and size, and go from there. Getting a bra fitting at Linda’s is really easy, and fun. But if you can’t make it into the shop this video will walk you through the process of measuring yourself at home so you can find a starting point for your best bra size! Take a look at the video, and read my extra tips and advice below.

Read more

Swimwear Spotlight: Pretty Prints

By Linda The Bra Lady on May 16th, 2013

Swimwear season is in full swing here at Linda’s and Linda’s Online! And while monotone suits have their place … it’s all about prints this season! Take a look at some of the sassiest styles below, and get shopping! Remember, your swimsuit is an extension of your personal style. Wear what you love! And most importantly, wear what fits. Feeling comfortable will help you feel confident and look fabulous. Come on in to my Murray Hill Linda’s shop for a wide selection of bathing suits and personalized, expert help from my Bra Divas and I, or go shopping online!

This darling Madame Butterfly print from Freya almost looks like bows at first glace. Take a closer look and you’ll see that this fancy print is actually butterflies! Look even closer and you’ll notice that the underwire bandeau tankini top fits D-GG cups, and the underwire plunge bikini top is supportive for D-JJ cups! Style and support: now that’s a winning combination!

Read more

How to Hand Wash Your Bras – Braducational Video

By Linda The Bra Lady on May 10th, 2013

I’m very happy to announce the first in a new series of Braducational Videos: How to Hand Wash Your Bras! My Bra Diva Kim has years of experience as a fitter, manager, and lingerie expert and now, she’s here to help me “bradcuate” you. Watch the video and keep reading to get Kim’s tips – including how often to wash your bras, which soap to use, and more! They’re pretty awesome because, hey, she learned from the best 😉 Yours truly! Take it away, Kim!

Hi everyone! I’m Kim from Linda’s. I’ve worked in the lingerie and bra fitting business for about 8 years. Linda is a great teacher! I also gained a lot of experience in the luxury and high end lingerie business. But when it comes down to it, bra fitting and proper bra care are my true passions. And let’s be honest, whether you spend $50 or $500 on a bra, it has to fit right, and you have to take care of it. I’m so thrilled with this new Braducational Video series. It’s a project that I feel very strongly will help women learn more about their bras, and their boobs! Read more

Enter the Mother’s Day Giveaway!

By Linda The Bra Lady on May 1st, 2013

I’m hosting a Mother’s Day Giveaway! Starting today through May 10th at 10AM EST! That’s right, you can sign up on my Facebook page by clicking the “I <3 my Mom" icon, or enter the giveaway here. It’s really easy to enter. All you need to do is Like Linda’s on Facebook, then enter: your name, email, and a photo of you, you and your mom, or you and your kids. Also answer either or both of these questions: “What do you love best about your mom?” and/or “What do you love best about being a mom?”

One winner will be picked at random to win:

Entries must be received by Friday May 10th, 2013 at 10AM EST. The winner will be notified that day via email! The winner has been emailed. Thanks! See rules for more information.

Win it for yourself or give it to Mom! Either way, we’re excited to help a deserving woman pamper herself this Mother’s Day!

Happy Mother’s Day!



The Best Undergarments for Your Prom Dress

By Linda The Bra Lady on April 15th, 2013

Oh, I remember my teenage prom years. How I wish I had a Bra Lady like myself to help my classmates and I with our prom undergarments. But now it’s Prom Season 2013, and you’ve got me! I’m here to help you shop the latest prom dress trends, and figure out the best bra, underwear, slips and shapewear to wear underneath them. I did some online shopping at and found gorgeous prom dress examples. From short strapless prom dresses, to long backless prom gowns – Linda the Bra Lady has the bras for it! Read on for examples for teen girls of all sizes, and fashionistas of all tastes. Happy prom dress shopping! Read more

Are Breasts Better Off Without a Bra?

By Linda The Bra Lady on April 12th, 2013

Yesterday I got a call from Good Morning America asking to interview me about a very interesting French research study. This study claimed something very surreal to me: that wearing a bra will actually promote saggy breasts tissue and back pain. GMA wanted to know if I had anything to say about the research. Boy, did I ever! Watch the clip below, and keep reading to see behind the scenes photos, read the article on the French study, and get my full opinion on the topic of going bra-less. Plus, share your own thoughts in the comments!

Read more