How to Measure Yourself for a Bra – Braducational Video

By Kim on May 17th, 2013

Hi everyone! It’s Kim from Linda’s :) I hope you loved the first Braducational video: How to Hand Wash Your Bras. If you missed it, check it out! Next up in this series is: How to Measure Yourself for a Bra. Let’s be clear: an in-person fitting with an expert bra fitter (like the Bra Divas at Linda’s) is ideal. As expert fitters, we have so much bra knowledge in our heads, and have tried each of the of bra styles on hundreds of women. We typically use a measuring tape to measure a woman’s underbust, then take a look at her breast tissue for shape and size, and go from there. Getting a bra fitting at Linda’s is really easy, and fun. But if you can’t make it into the shop this video will walk you through the process of measuring yourself at home so you can find a starting point for your best bra size! Take a look at the video, and read my extra tips and advice below.

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Swimwear Spotlight: Pretty Prints

By Linda The Bra Lady on May 16th, 2013

Swimwear season is in full swing here at Linda’s and Linda’s Online! And while monotone suits have their place … it’s all about prints this season! Take a look at some of the sassiest styles below, and get shopping! Remember, your swimsuit is an extension of your personal style. Wear what you love! And most importantly, wear what fits. Feeling comfortable will help you feel confident and look fabulous. Come on in to my Murray Hill Linda’s shop for a wide selection of bathing suits and personalized, expert help from my Bra Divas and I, or go shopping online!

This darling Madame Butterfly print from Freya almost looks like bows at first glace. Take a closer look and you’ll see that this fancy print is actually butterflies! Look even closer and you’ll notice that the underwire bandeau tankini top fits D-GG cups, and the underwire plunge bikini top is supportive for D-JJ cups! Style and support: now that’s a winning combination!

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How to Hand Wash Your Bras – Braducational Video

By Linda The Bra Lady on May 10th, 2013

I’m very happy to announce the first in a new series of Braducational Videos: How to Hand Wash Your Bras! My Bra Diva Kim has years of experience as a fitter, manager, and lingerie expert and now, she’s here to help me “bradcuate” you. Watch the video and keep reading to get Kim’s tips – including how often to wash your bras, which soap to use, and more! They’re pretty awesome because, hey, she learned from the best ;) Yours truly! Take it away, Kim!

Hi everyone! I’m Kim from Linda’s. I’ve worked in the lingerie and bra fitting business for about 8 years. Linda is a great teacher! I also gained a lot of experience in the luxury and high end lingerie business. But when it comes down to it, bra fitting and proper bra care are my true passions. And let’s be honest, whether you spend $50 or $500 on a bra, it has to fit right, and you have to take care of it. I’m so thrilled with this new Braducational Video series. It’s a project that I feel very strongly will help women learn more about their bras, and their boobs! Read more

Enter the Mother’s Day Giveaway!

By Linda The Bra Lady on May 1st, 2013

I’m hosting a Mother’s Day Giveaway! Starting today through May 10th at 10AM EST! That’s right, you can sign up on my Facebook page by clicking the “I <3 my Mom" icon, or enter the giveaway here. It’s really easy to enter. All you need to do is Like Linda’s on Facebook, then enter: your name, email, and a photo of you, you and your mom, or you and your kids. Also answer either or both of these questions: “What do you love best about your mom?” and/or “What do you love best about being a mom?”

One winner will be picked at random to win:

Entries must be received by Friday May 10th, 2013 at 10AM EST. The winner will be notified that day via email! The winner has been emailed. Thanks! See rules for more information.

Win it for yourself or give it to Mom! Either way, we’re excited to help a deserving woman pamper herself this Mother’s Day!

Happy Mother’s Day!



The Best Undergarments for Your Prom Dress

By Linda The Bra Lady on April 15th, 2013

Oh, I remember my teenage prom years. How I wish I had a Bra Lady like myself to help my classmates and I with our prom undergarments. But now it’s Prom Season 2013, and you’ve got me! I’m here to help you shop the latest prom dress trends, and figure out the best bra, underwear, slips and shapewear to wear underneath them. I did some online shopping at and found gorgeous prom dress examples. From short strapless prom dresses, to long backless prom gowns – Linda the Bra Lady has the bras for it! Read on for examples for teen girls of all sizes, and fashionistas of all tastes. Happy prom dress shopping! Read more

Are Breasts Better Off Without a Bra?

By Linda The Bra Lady on April 12th, 2013

Yesterday I got a call from Good Morning America asking to interview me about a very interesting French research study. This study claimed something very surreal to me: that wearing a bra will actually promote saggy breasts tissue and back pain. GMA wanted to know if I had anything to say about the research. Boy, did I ever! Watch the clip below, and keep reading to see behind the scenes photos, read the article on the French study, and get my full opinion on the topic of going bra-less. Plus, share your own thoughts in the comments!

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Meet Miss Mandalay!

By Linda The Bra Lady on April 10th, 2013

Linda’s is sooo excited to introduce Miss Mandalay swimwear! This stylish UK brand features swimsuit tops for D cups and up – plus loads of sass. And guess what: Linda’s is the exclusive Miss Mandalay retailer in the USA! Check out our first taste of the brand below, and come back often. We’re getting more Miss Mandalay bathing suits soon. I am loving the underwire support, fun prints, and bikini bottom options. Never tried this brand before? Don’t worry! You can check the fitting support tab on each item, and call up my Bra Divas for more help at 1-888-262-4887. We’re here to help you look fabulous in your swimsuit this season!

India in Orange Boudoir Beach Black Boudoir Beach Turquoise Gingham Girl Shop Miss Mandalay Shop Swimwear Shipping Image Map

Happy Swimsuit Shopping!

Two Newlywed Bra Divas Share Their Wedding Undergarment Advice

By Linda The Bra Lady on April 1st, 2013

I’m such a proud Bra Diva momma! I work hard to train my bra fitters to be experts in their field, and I’m always proud when they use that knowledge to help the women in my stores or online. But I’m even more proud when I see them living what they preach, and of course, so excited for them when they get married! Last year, two of my top Bra Divas took the plunge and married the special men in their lives. And these beautiful brides have agreed to share their bridal gown and undergarment shopping secrets with the rest of us. Believe me, they’ve helped enough brides in the past that they were well prepared for this adventure – but nothing beats real life experience.

Now these two Divas are prepared to share their insider tips on choosing the best undergarments for your wedding day!

Bras Divas Kim and Britney are two savvy and experienced bra fitters. These two newlyweds have very different body types and personal style, though. I’m excited for their unique takes on shopping for two very different wedding gowns. Read more

An Interview with Twitter’s #BrideChat Host

By Linda The Bra Lady on March 28th, 2013

As a bra fitting expert, I help a lot of brides and bridesmaid. A lot! So last year when I noticed the hashtag #bridechat in my Twitter feed, I decided to see if any Twitter brides needed my expertise. Turns out, they did! I help women with their undergarment and lingerie questions for the big day. I counsel brides to think about their friend’s breasts before demanding that every bridesmaid wear a backless gown. I even offer up my own thoughts on non-bra related topics! It’s really fun. And, there’s a whole group of industry professionals that are on hand to help brides, couples, etc. with their wedding questions! What’s even better: the group is full of really cool, really honest pros. And that includes the new host of this chat, wedding photographer Casey Fachett. Below, he gives us the skinny on Bride Chat! Read more

Swimwear Trends with Kim and Better TV

By Linda The Bra Lady on March 15th, 2013

Want the scoop on the latest swimwear trends? You got it! My marketing director and long time bra fitter, Kim Caldwell, sits down at the Better TV show to explain what’s in this season. Plus, she shares tips on picking a suit that suits your body! All of our models are “real women”, not professional catwalk models. And though they all look fabulous, they each show us how choosing the right swimsuit can help you feel more confident on the beach. From textural details to emphasize a small bust, to wearing an underwire bikini top after breast feeding – Kim and Linda’s Online have you covered!

Want in on these trends? Get your shopping information below!
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