The holidays are almost here! No matter what you celebrate, you can always celebrate great undergarments. I carry great gifts starting at just $5, but I thought I’d pick a few of my new favorites for those on the Naughty and Nice list. Because, whether you’ve been good or bad, every woman deserves the right bra. From crotchless Hanky Panky thongs, to leopard print retro bras, and ruffle rumba boyshorts to new Brag colors! Take a look at a few here, and shop the whole guide for more of my top picks!
Have you booked your winter vacation plans yet? Need a new swimsuit for the beach, pool or hot tub? Or, want a great deal on some of your favorite cup-sized swimwear for next summer? You’re welcome. The Holiday Half-Off Swim Sale starts today! Both in the stores (my Murray Hill shop carries a wide selection of styles plus in-store only brands like Vitamin A, Vix, etc.) and online, all swimwear is 50%-90% off until Sunday November 25th. Shop brands like L-Space, Karla Colletto, Panache, Freya, Anita, and so much more… Hurry, before your size sells out!
Hey, NYC. You’ve been through a lot lately: Hurricane Sandy, Athena the Nor’easter, plus the day-to-day guts it takes to be a New Yorker. You deserve a break. That’s why I’m offering lots of FREE gifts today until Sunday 11/18/12 at both of my NYC Linda’s bra fitting shops. We are so thankful to be back up and running after the Hurricane, and we’re even more thankful to have such supportive and fabulous customers like you. Come on in, and let us shower you with gifts!
Breasts come in many different shapes and sizes. As a bra fitter for over 25 years, I’ve seen almost every size from AAA cups to N cups. Women often have complicated relationships with their busts. Some love them, some hate them – most finally love them once they’re in the right bra size! But in all that time, there is one thing that is alarmingly clear: those with full breasts want small breasts, and those with small breasts want full breasts. In a world where bigger is (usually) better – is having bigger breasts really better? Keep reading for my two cents, and leave your own opinion in the comments below!
Hurricane Sandy recently roared through the North East of the United States, causing severe damage in New York City. We offer our sincerest wishes for your safety and well being during such a trying time. We have full faith that this city and its resilient inhabitants will survive this storm, and thrive on the other side.
Linda’s is based in New York with our two Linda’s boutiques in Manhattan and our warehouse in Brooklyn. Luckily, our locations and (most importantly) our Bra Divas and staff were spared any permanent or life threatening damage. We are counting our blessings.
It’s October! It’s officially Breast Cancer Awareness Month (though, shouldn’t all months be?). If you haven’t noticed already, I have a very fabulous Bra of the Month… plus a mastectomy version of the same bra! I’m so very proud to provide a large selection of mastectomy bras, innovative prostheses, post surgical products, and helpful advice for women. And, I’m even more excited to provide two Bra of the Month styles in the same month, a 15% discount, and a FREE gift! Learn more about this month’s styles, get your discount code, and don’t forget to make an appointment for the Survive&Thrive Party. Let’s celebrate the power of being a woman!
*Entries must be received by Oct. 17th, 2012. Voting starts Oct. 20th on our Facebook!
What a fabulous sports bra – and for more than just sports! In fact, this is my favorite travel bra. But many women use it for sleeping, during pregnancy, on the weekends, or for light activities like walking, yoga, pilates, and more! Where will you wear your Anita sports bra?
Ch-ch-ch-changes! I’ve been in the bra business for a long time – over 25 years. In those years I have fit thousands of women with thousands of bras. I have always used the same “good fit” criteria, and made it my mission to help women find the right bra size, feel comfortable, and be confident. Throughout my years, I’ve always said that an in-person fitting with a trained bra fitter is best, but I’ve also been “braducating” women about what makes a good fit, how to shop for bras on their own, and even how to measure themselves to get a good starting point.
Recently, I was interviewed by SheFinds.com and suggested that bra sizes have changed in the past 10 years due to vanity sizing. This led to a segment on Good Morning America (above), more articles, and a huge discussion on the social media outlets. I was expecting some differing views on the topic, but I wasn’t expecting so much misunderstanding. So, keep on reading for my explanation of why I think vanity sizing has changed modern bra sizes.
Get ready! The Survive&Thrive Party is going to be FABULOUS. Discounts on an entire brand (offering basic bras, maternity, mastectomy and swimwear styles!), FREE gifts, a raffle, inspirational stories, goodies, FREE cocktails and treats, and raising funds for a great cause! Keep reading to get all the information and don’t miss out!
The two most recent Bra of the Month bras are fab-u-lous! With every Bra of the Month style, I take care to choose solid, basic bras that really do their job. These are the tried and true styles that my Bra Divas and I carry into the fitting rooms on a regular basis because they do such a great job for so many of my customers. Sometimes these fabulous basics can be overlooked while browsing the website, so this was my way of highlighting our favorite styles. Now with a full year’s worth of BOTM styles, it’s the first time EVER I will be running a Bra of the Month campaign online and in my two retail stores! I’m so excited that we’re giving away a gift with every purchase of this month’s style, and hosting a fabulous Trunk Show with this month’s brand, Simone Perele.
Bonus: August’s Bra of the Month style is also below – and happens to be my most popular bra style sold online. It has a really wide range of sizes, comes in six different colors, and is the answer to a lot of women’s bra prayers. Take a look below for all of the information about these two fabulous styles! September’s style is a classic French creation from one of my favorite brands…
I am so excited to announce a very special upcoming event! You’re Invited to the Simone Perele Trunk Show! Besides making one of my favorite basic bras, this French company supplies our store with some of the frilliest and sexiest bras and panties in the shop. And while I carry a fill range of the basics, I pick and choose a small sample of our favorite fashion styles each season. This Trunk Show will give my customers a one-time-only chance to view the complete collection of Fall 2012 and Spring 2013 styles. That’s right – the entire line! This is your only opportunity to get your favorite Andora bra in the latest fashion color, or a sassy new lace style, or that alluring garter belt you’ve always wanted. Be the first to get a glimpse of the latest styles, and pre-order your favorites for 10% off! There’s so much more going on that day – read below to find out! Read more
Linda Unhooked is the place to solve all your nagging bra problems, with no-nonsense fashion advice for women of all sizes. Linda "the Bra Lady" Becker is an expert bra fitter in New York City.
The two most recent Bra of the Month bras are fab-u-lous! With every Bra of the Month style, I take care to choose solid, basic bras that really do their job. These are the tried and true styles that my Bra Divas and I carry into the fitting rooms on a regular basis because they do such a great job for so many of my customers. Sometimes these fabulous basics can be overlooked while browsing the website, so this was my way of highlighting our favorite styles. Now with a full year’s worth of 
