Archive for the ‘Trend Watch’ Category

Two Piece Perfection: Bottom’s Up!

By Linda's Online on June 26th, 2014 in Linda's Quick Tips, Swimwear, Trend Watch

In my last blog post, I shared the best two piece tops out there for small busts to full busts. From bra styles with underwire support, to push up triangle tops and tankinis – there are a lot of options outside of the standard one piece swimsuit. Now it’s time to focus on the bottoms! Trust me, there are more options for you, darling, than the basic bikini bottom (NOT that there’s anything wrong with that!) Take a gander at a few of the most flattering swimwear bottom options below.

Classic brief: The most common two piece swimsuit bottom option is the classic brief. The coverage options vary from low rise to high rise, with the most common among Linda’s customers being mid rise. 

Fold over brief: A favorite in the Linda’s shop in NYC, this style allows you to adjust the band around the hips and midsection for the perfect amount of custom coverage. 

Skirted brief bottom: One of our newest favorites at Linda’s, the skirted brief is fabulous! This is NOT your Grandma’s skirted bikini bottom. The multitude of options include short little flounces, adjustable lengths and sleek & chic styles. This style is great for those who want coverage on the bottom and still want to wear a bikini or tankini top. Also awesome for those who go to resorts and want the convenience of a built-in-coverup for going back and forth to the poolside bar or boardwalk.

Boyshort bottoms: These sporty little numbers are great for those who want a little more coverage on the hips, but don’t want to wear a full skirt. They’re especially great for those who are very active in the water or on the beach. Because of the fuller back, they tend to stay in place. 

Side tie bottoms: Side ties are great for adjusting the bottom to fit your unique curves. They are also great for showing off a little more skin without having to wear a Brazillian or thong back bottom. If you’ve got it, flaunt it! 

Side detailed bottom: From golden rings to braided strands, adding a little detail to the hip area is a fashionable way to stand out at the beach. Why not add in a little sass to your bathing suit? Another favorite side detail is the shirred side band. This flattering look offers a wider band (less digging in!) and more security.

What kind of bathing suit bottoms do you prefer to wear? Have you ever tried one of the styles above? Shop all of these styles (and more!) at or come visit us at the Linda’s shop in NYC.

New Online: Vitamin A Swimwear

By Linda's Online on December 5th, 2013 in Brand Profiles, Swimwear, Trend Watch

One of the hottest brands in my NYC shops is Vitamin A by Amahlia Stevens. A hit with the young, fashionable types, I thought it fit perfectly into our Murray Hill store on Third Ave in New York. But I was surprised when customers began to beg for this fab swimwear brand online! By popular demand, I’m proud to introduce Vitamin A swimwear to our online customers. Take a peek at this California brand, learn how they’re helping protect our environment, and go behind the scenes of their fashion shoot. The items below are available online now, and are just a taste of the many more styles to come!  (more…)

Secret Sale on Eda Swimwear!

By Linda's Online on July 18th, 2013 in Contests & Promos, Swimwear, Trend Watch

***UPDATE 7/23/13*** ALL Eda is now 10-90% off at Linda’s Online! No promo code needed. Go get ‘em, girls!

Shhh! It’s a Secret Sale! Extend your summer in a new swimsuit from Eda! These glamorous swimsuits provide underwire support for D-G cups and darling details. Enjoy $20 off of your purchase of $150 with code EDASAVE20 or $45 off of $300 with code EDASAVE45 on all full priced Eda swimsuit styles! Here’s a look at the latest styles…  (more…)

High Waist Bottoms: Hot or Not?

By Linda's Online on June 7th, 2013 in Swimwear, Trend Watch

If you don’t know yet: the retro trend is “in”. I love this throw back to another era. But what’s surprised me is the high waist bottoms! I thought gingham prints and retro bandeau tops would be enough, but I was shocked by the popularity of the high waist bottoms. Who knew? It seems you either love or hate the high waist trend. So what do you think? Is wearing a high waist swimsuit bottom or panty hot, or not? Take a look at some of the styles below and let me know your thoughts in the comments! (more…)

Swimwear Spotlight: Pretty Prints

By Linda's Online on May 16th, 2013 in Swimwear, Trend Watch

Swimwear season is in full swing here at Linda’s and Linda’s Online! And while monotone suits have their place … it’s all about prints this season! Take a look at some of the sassiest styles below, and get shopping! Remember, your swimsuit is an extension of your personal style. Wear what you love! And most importantly, wear what fits. Feeling comfortable will help you feel confident and look fabulous. Come on in to my Murray Hill Linda’s shop for a wide selection of bathing suits and personalized, expert help from my Bra Divas and I, or go shopping online!

This darling Madame Butterfly print from Freya almost looks like bows at first glace. Take a closer look and you’ll see that this fancy print is actually butterflies! Look even closer and you’ll notice that the underwire bandeau tankini top fits D-GG cups, and the underwire plunge bikini top is supportive for D-JJ cups! Style and support: now that’s a winning combination!


The Best Undergarments for Your Prom Dress

By Linda's Online on April 15th, 2013 in Bra Challenge, Bra Fitting, Linda's Quick Tips, Trend Watch

Oh, I remember my teenage prom years. How I wish I had a Bra Lady like myself to help my classmates and I with our prom undergarments. But now it’s Prom Season 2013, and you’ve got me! I’m here to help you shop the latest prom dress trends, and figure out the best bra, underwear, slips and shapewear to wear underneath them. I did some online shopping at and found gorgeous prom dress examples. From short strapless prom dresses, to long backless prom gowns – Linda the Bra Lady has the bras for it! Read on for examples for teen girls of all sizes, and fashionistas of all tastes. Happy prom dress shopping! (more…)

Swimwear Trends with Kim and Better TV

By Linda's Online on March 15th, 2013 in Petite Fashion, Press, Swimwear, Trend Watch

Want the scoop on the latest swimwear trends? You got it! My marketing director and long time bra fitter, Kim Caldwell, sits down at the Better TV show to explain what’s in this season. Plus, she shares tips on picking a suit that suits your body! All of our models are “real women”, not professional catwalk models. And though they all look fabulous, they each show us how choosing the right swimsuit can help you feel more confident on the beach. From textural details to emphasize a small bust, to wearing an underwire bikini top after breast feeding – Kim and Linda’s Online have you covered!

Want in on these trends? Get your shopping information below!

Spring Fashion Colors for Bras, Swimwear and More!

By Linda's Online on March 13th, 2013 in Bra Fitting, Swimwear, Trend Watch

Wow! It’s almost Spring! I love this time of year and the budding trees and flowers… but mainly, because it’s cool to wear bright colors again! And even though bras and panties are worn under your clothes, they tend to follow fashion trends, too. So while you’re Spring Cleaning and replacing old bras with new bras, why not check out some styles in bright colors and flirty prints? Here are just a few suggestions below.

This flirty Fern Bra from Panache is a great way to brighten up your day! Plus, it fits D-K cups like a glove.


Swimwear Styles Inspired By Celebrity Red Carpet Gowns

By Linda's Online on February 6th, 2013 in Swimwear, Trend Watch

It’s that time of year again – awards season! The SAG, or Screen Actors Guild awards were just last week. With all the hub bub over who would win what, who wore what, and who was there with who… I was focused on other things: I kept thinking that the gorgeous gowns reminded me of some of the our new gorgeous swimwear! Just think, you can dress just like your favorite style star… on the beach! So get ready for the upcoming vacation months with red carpet style ideas. Which look is your favorite? (more…)

NEW Swimwear Through the Decades

By Linda's Online on January 11th, 2013 in Swimwear, Trend Watch

It turns out, some of the most modern trends in swimwear are retro looks from years ago! With a few vintage style accessories, you too can create one of these popular retro beach looks. Just start with one of these great bathing suits from Linda’s Online!  (more…)