Archive for the ‘Swimwear’ Category

The Benefits of a Swimsuit that Fits Well

By Kim on February 21st, 2014 in Just Sayin', Swimwear

I’m sure you’ve heard by now about the 50th Anniversary issue of the Sports Illustrated Swimsuit Edition. It’s everywhere right now. This annual issue can make models into super models, and swimsuit brands into celebrity favorites, but there are a few downsides to this magazine. At its very core, it is a sports magazine for men. What women in skimpy bikinis has to do with the sports industry, I can’t guess. But the majority of SI’s readership, heterosexual men, seem to get a kick out of the scantily clad ladies. And many female models (and us real girls) look to this issue as the pinnacle of swimsuit fashion and the feminine physical ideal. Whether or not it is, isn’t my focus today. My focus is on the fit.


As a bra fitter and swimsuit stylist for over 9 years now, I’ve garnered experience with cup sized swimwear at Linda’s, expensive suits at high end retailers on 5th Avenue, and on Madison Ave with some of the sexiest lingerie and swimwear brands in the business. I get it: sex sells. But what is sexy? For the ladies in the Sports Illustrated magazine it looks like less is more: skimpy, zero coverage styles with little left to the imagination. In the fantasy world of magazines and fashion shoots, that may work. But in real life, the women that I help shop for bras and swimsuits and I agree: a great fit always helps you look and feel your very best. I always tell women that wearing a bathing suit is the closest that most of us will come to wearing lingerie in public. It can be scary or intimidating. There’s a lot of skin showing and lots of flaws to consider. None of us are flawless (especially without Photoshop), but we are all beautiful.

Here’s an example of a gorgeous model, Ms. Kate Upton, who is “defying gravity” in a zero gravity chamber. As lovely as she looks, and as much as we’d all love zero gravity when it comes to our boobs… it’s not really doing the trick here. Kate looks great, but she’s a busty lady and these skimpy or barely there bathing suits can’t do their job of supporting her bust and are not flattering. The swimsuit isn’t the real problem. In fact, this edition features a few fabulous swimsuits that Linda’s carries! But these swimsuits pictured here would look great on someone with a bust that would actually fit inside of it. Kate’s pretty shape is busting out of the top of these suits, creating spillage. As shameless as it sounds,  the spillage is the point in this photo (according to my husband “The point of SI: Swimsuit Edition is to sell magazines. And half naked women will sell magazines.”), but it’s not a flattering look for most women in real life. I’m not saying that you have to cover everything up in order to get a great fit. I’m just saying that most women I’ve talked to feel so much better when they feel secure and supported in their bathing suit.


Here’s an example of an actual Linda’s customer wearing an underwire cup-sized swimsuit from Miss Mandalay. Raquel is a gorgeous girl to begin with, but she can look and feel her best because she is wearing a swim top that fits well and flatters her figure. Don’t you agree? Photo by Andrew Walker


My Linda’s co-workers and I agree that the sexy images in the magazine may work for the fantasy world, but a bathing suit that fits well is the way to go. Here are the benefits of wearing a swimsuit that fits well:

  • Support – A bathing suit that fits your unique band and bust size, just like a bra, will support your bust far better than something that just hangs off of you or causes spillage.

  • Confidence – As I said above, wearing a swimsuit is the closest that most of us come to wearing lingerie in public. You’ll beam with confidence when wearing a suit that suits you.

  • Sex Appeal - Boobs busting out of your top may be one way to look sexy, but a classier kind of sex appeal comes from feeling confident and secure in who you are. When you wear a swimsuit that fits well, you’ll always feel your best which will help you look your best.

  • Comfort – I can not say enough about this one. Feeling comfortable is KEY to feeling and looking your best on the beach. If you’re constantly worried that something is slipping, sliding, or showing, you can’t really enjoy your day at the beach. Invest in a swimsuit that feels comfortable and looks just as great!

  • Style – Swimwear trends come and go, but a great fit is always in style.

Did you know that Linda’s carries bathing suits for all sizes? That’s right! There are the typical XS-L styles, plus padded bikini tops for AA-D cups, and cup sized swimwear (including those with underwear) up to K cup. In fact, Linda’s even carries swimsuits for nursing moms and those with mastectomies. Trust me, I’ve helped women with a petite bust create cleavage, and a woman who wears a 40K feel fabulous – it’s all about the right fit. So if comparing yourself to the Sports Illustrated Swimsuit Issue models has you feeling less than fantastic, try shopping for swimsuits that actually fit your shape and see just how beautiful you can feel… in the real world.

xoxo


 


 


 

New Online: Vitamin A Swimwear

By Linda The Bra Lady on December 5th, 2013 in Brand Profiles, Swimwear, Trend Watch

One of the hottest brands in my NYC shops is Vitamin A by Amahlia Stevens. A hit with the young, fashionable types, I thought it fit perfectly into our Murray Hill store on Third Ave in New York. But I was surprised when customers began to beg for this fab swimwear brand online! By popular demand, I’m proud to introduce Vitamin A swimwear to our online customers. Take a peek at this California brand, learn how they’re helping protect our environment, and go behind the scenes of their fashion shoot. The items below are available online now, and are just a taste of the many more styles to come!  (more…)

Save 20-90% OFF on ALL Swimwear: The Swim Sale is Here

By Linda The Bra Lady on August 5th, 2013 in Contests & Promos, Swimwear

It’s that special time of year again…the Swim Sale is here! That’s right. All swimwear styles online at Linda’s Online and in-store at my two NYC shops are ON SALE. (Remember, my Upper East Side store carries select one pieces, while my Murray Hill shop carries a full range of swimsuits). That includes new swimsuits from this season, bra sized A-K cup suits, designer styles, and more from brands like Panache, Freya, Spanx, L*Space, Voda, and more! Shop your favorite one piece, bikini and tankini bathing suits and get expert help from my Bra Divas. Because when you wear a swimsuit that fits and flatters your shape, you’ll always look and feel your very best.

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Sun-Sational Savings on Freya Sunset Boulevard!

By Linda The Bra Lady on July 23rd, 2013 in Contests & Promos, Swimwear

Soak up the sunshine and save on this fabulous bikini from Freya! Use code SAVE10SUN to get 10% off the Sunset Boulevard group from Freya. That includes the underwire halter top (that supports D-H cups!) and the two matching bottoms. Hurry, while your size is in stock!

Sunset Blvd Swimwear Video Free Shipping Image Map

Enjoy your summer in a suit that fits and flatters!

 

 

Secret Sale on Eda Swimwear!

By Linda The Bra Lady on July 18th, 2013 in Contests & Promos, Swimwear, Trend Watch

***UPDATE 7/23/13*** ALL Eda is now 10-90% off at Linda’s Online! No promo code needed. Go get ‘em, girls!



Shhh! It’s a Secret Sale! Extend your summer in a new swimsuit from Eda! These glamorous swimsuits provide underwire support for D-G cups and darling details. Enjoy $20 off of your purchase of $150 with code EDASAVE20 or $45 off of $300 with code EDASAVE45 on all full priced Eda swimsuit styles! Here’s a look at the latest styles…  (more…)

High Waist Bottoms: Hot or Not?

By Linda The Bra Lady on June 7th, 2013 in Swimwear, Trend Watch

If you don’t know yet: the retro trend is “in”. I love this throw back to another era. But what’s surprised me is the high waist bottoms! I thought gingham prints and retro bandeau tops would be enough, but I was shocked by the popularity of the high waist bottoms. Who knew? It seems you either love or hate the high waist trend. So what do you think? Is wearing a high waist swimsuit bottom or panty hot, or not? Take a look at some of the styles below and let me know your thoughts in the comments! (more…)

Swimwear Spotlight: Pretty Prints

By Linda The Bra Lady on May 16th, 2013 in Swimwear, Trend Watch

Swimwear season is in full swing here at Linda’s and Linda’s Online! And while monotone suits have their place … it’s all about prints this season! Take a look at some of the sassiest styles below, and get shopping! Remember, your swimsuit is an extension of your personal style. Wear what you love! And most importantly, wear what fits. Feeling comfortable will help you feel confident and look fabulous. Come on in to my Murray Hill Linda’s shop for a wide selection of bathing suits and personalized, expert help from my Bra Divas and I, or go shopping online!


This darling Madame Butterfly print from Freya almost looks like bows at first glace. Take a closer look and you’ll see that this fancy print is actually butterflies! Look even closer and you’ll notice that the underwire bandeau tankini top fits D-GG cups, and the underwire plunge bikini top is supportive for D-JJ cups! Style and support: now that’s a winning combination!


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Meet Miss Mandalay!

By Linda The Bra Lady on April 10th, 2013 in Brand Profiles, Swimwear

Linda’s is sooo excited to introduce Miss Mandalay swimwear! This stylish UK brand features swimsuit tops for D cups and up – plus loads of sass. And guess what: Linda’s is the exclusive Miss Mandalay retailer in the USA! Check out our first taste of the brand below, and come back often. We’re getting more Miss Mandalay bathing suits soon. I am loving the underwire support, fun prints, and bikini bottom options. Never tried this brand before? Don’t worry! You can check the fitting support tab on each item, and call up my Bra Divas for more help at 1-888-262-4887. We’re here to help you look fabulous in your swimsuit this season!


India in Orange Boudoir Beach Black Boudoir Beach Turquoise Gingham Girl Shop Miss Mandalay Shop Swimwear Shipping Image Map

Happy Swimsuit Shopping!

Swimwear Trends with Kim and Better TV

By Linda The Bra Lady on March 15th, 2013 in Petite Fashion, Press, Swimwear, Trend Watch

Want the scoop on the latest swimwear trends? You got it! My marketing director and long time bra fitter, Kim Caldwell, sits down at the Better TV show to explain what’s in this season. Plus, she shares tips on picking a suit that suits your body! All of our models are “real women”, not professional catwalk models. And though they all look fabulous, they each show us how choosing the right swimsuit can help you feel more confident on the beach. From textural details to emphasize a small bust, to wearing an underwire bikini top after breast feeding – Kim and Linda’s Online have you covered!


Want in on these trends? Get your shopping information below!
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Spring Fashion Colors for Bras, Swimwear and More!

By Linda The Bra Lady on March 13th, 2013 in Bra Fitting, Swimwear, Trend Watch

Wow! It’s almost Spring! I love this time of year and the budding trees and flowers… but mainly, because it’s cool to wear bright colors again! And even though bras and panties are worn under your clothes, they tend to follow fashion trends, too. So while you’re Spring Cleaning and replacing old bras with new bras, why not check out some styles in bright colors and flirty prints? Here are just a few suggestions below.

This flirty Fern Bra from Panache is a great way to brighten up your day! Plus, it fits D-K cups like a glove.


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