Archive for the ‘Lingerie News’ Category

Linda’s March 2012 Bra of the Month is the Fantasie Esme!

By Linda the Bra Lady on March 23rd, 2012 in Linda's Bra of the Month, Linda's Favorites, Lingerie News

This month, I reveal yet another amazing basic bra that would otherwise fall between the cracks of sassy styles and long-time favorites. I’m glad to announce that this month’s Bra of the Month is a newer basic with smooth cups and supreme support. Best of all? It fits D-H cups with ease. It was so popular in my two New York City bra fitting shops that I knew I had to feature it! :::trumpets sounding::: Here it is, the Fantasie Esme!

Fantasie Esme Bra All Fantasie Bras Free Shipping Image Map


Introducing Parfait by Affinitas!

By Linda the Bra Lady on February 20th, 2012 in Linda's Favorites, Lingerie News

My two store locations have been carrying the Parfait by Affinitas bras and undies for awhile now. My customers love them! I mean, flirty and basic bras that fit 30D-40G? Who wouldn’t love them! With such a demand for great fitting bras at great prices, it was only a matter of time before I introduced my online customers to the world of Affinitas.

All of the bras below are available for 30D-40G sizes and range from $40-$48.

Are you drooling yet?

Linda in the News!

By Linda the Bra Lady on September 9th, 2011 in Lingerie News

Extra! Extra! Read all about it! I’m happy to share some recent articles and videos featuring… me! Any time I’m able to get the word out about proper bra fitting, I’m thrilled. Here’s what I’ve been up to lately:

In my interview with Real Beauty, I get real about comfort. There’s no need to beat around the bush- a bra that fits well, feels good. I was very happy to fit my lovely interviewer… but totally unhappy to hear that someone had recently told her she was a 34C. Not even close! Read up to see what surprising size (well, at least to her!)  she left with, and get my straight-forward facts about bras while you’re at it.

I can’t resist sharing this adorable blog post, from Bra La Mode, about a daughter taking her 70-year-old mother to my Murray Hill shop for a proper bra fitting. It’s just too adorable! Hear her testimonial on why wearing the right bra size is important at any age. You’ll laugh, you’ll cry, and you’ll relate. For example:  “When I was a little girl, I thought my Mom had the world’s biggest boobs.  I don’t remember thinking about what that would mean for me or the challenges that would lie ahead.  But, as suspected, I am now the proud of owner of an above-average sized pair of boobs.” Like mother, like daughter, right?

Did you know I taped a fabulous segment for The Nate Berkus Show?? I had such a blast! Sorry- I can’t give away all the details yet… but stay tuned for my announcement on the air date. It’s coming up very soon! Also, I can’t wait to share some behind the scenes photos. They’ll go up first on my Facebook Page. Dont miss out! Tune in for my usual bra knowledge sass.  And, hello! How cute is Nate?

And how in the world did I forget to share this article with you?? When my Murray Hill store opened this past April, the neighborhood took notice. Not only is it a great article, but they include a fabulous video and photos, too! Get a great glimpse of my Murray Hill store, and get great tips on looking and feeling your best. Then, watch while I explain proper fitting on an actual woman- she a great before-and-after! Read the article, and watch the video.

Stay tuned- there is so much more to come!


Tour of the Store – Linda’s Murray Hill!

By Linda the Bra Lady on April 29th, 2011 in Lingerie News

You may or may not have heard but I have a new flagship location open in New York City!

Linda’s Murray Hill is an elegant boutique that provides a private environment for women shopping for intimate apparel. My goal is to provide a fun and comfortable space where no size is too big and no question is too small.

Because this location is larger than our Upper East Side store, we’re able to hold much more merchandise. Get ready for 200+ sizes in your favorite styles of bras and swimwear. From t-shirt bras to push-up bras, from cup-sized swimwear to maternity bathing suits, you’re sure to find what you’re looking for. We also carry a wide assortment of mastectomy products (mastectomy bras & prosthesis) and are the only bra store in New York City that fit women with these needs.

Linda’s Murray Hill provides a comfortable waiting area for you and your friends and family. Grab a mag while you wait or admire our lovely mannequins! They’ll be wearing the season’s hottest trends so feel free to get some ideas while you wait.

Once you make it to the dressing area, you’re greeted by soothing lighting and eight luxurious dressing rooms. After getting measured, my highly-trained bra fitters will help pick out the best bras for your shape and style. Our bras range from $29 to $120; my goal is to fit you with an excellent bra that fits regardless of your budget.

Scheduling an appointment is highly recommended but we do accept walk-ins. Please be aware that walk-ins are seen on a first come basis and there may (or may not) be a wait.

To schedule an appointment, fill out our appointment request form or call our customer service hotline at 1-888-262-4887.

Linda’s Murray Hill is located at 552 3rd Ave, between 36th and 37th Sts.

We look forward to seeing you! For now, please enjoy a tour of the store.

Linda's newest storeLinda's new storeWait for your appointment in style at Linda's! Linda's new store has a runwayMultiple fitting rooms at Linda's new storeGet fit in style at Linda's new storeA large stock room supplies numerbous sizes and styles at Linda's!

So glamorous, isn’t it?? What are you waiting for? Schedule an appointment at my new Murray Hill bra fitting shop today!







Trend Round-Up: Fall 2011

By Linda the Bra Lady on February 25th, 2011 in Lingerie News, Trend Watch

My buying team and I just spent a long but exciting week at Curve Expo NY. For those of you not in the lingerie biz, Curve is a showcase of European and American lingerie designers where we got a sneak peek at the Fall 2011 styles. Here’s what’s in store for the seasons to come.

Rich, Bold Color

Fall/Winter 2011 will be full of gorgeous, decadent color! Some stand-out shades were sapphire blue, dark purples and lots of red. These shades are flattering on a wide range of skintones, so we’re looking forward to getting an extra shot of color in our stores.

Simple Sophistication

While lingerie sales are back up, shoppers are still looking for practical pieces. This season’s designer lingerie uses simple yet elegant shapes in high quality fabrics, for timeless styles that can be worn everyday. Forget feathers and sequins – low key glamour is what’s hot.

Retro-Chic Bustiers

Longline bras are not just for brides – we saw a lot of sassy fashion bras that go down to the waist. What I’m most excited for are mini-bustier styles that give you the look of a longline bra but are easy to wear under your clothes. This pin up girl style is a new twist on the retro lingerie trend that has been huge over the last few years.

Let’s Get Physical

In addition to strong lines from athletic brands like Moving Comfort and Shock Absorber, regular lingerie brands are expanding into sports bras. We love the Wacoal Underwire Sports Bra and can’t wait to see the new large cup sports bras from Freya lingerie. This trend is also spreading to swimwear with athletic swimsuits that have extra bust support.

More Sizes, Big and Small

If any trend will make women smile, it’s this one! Sales of larger cup bras are on the rise, and lingerie manufacturers have finally noticed. We are seeing sexier bras for DD cups and up with every passing year. Petite women will see more variety too, as 30 bands become common for many large lingerie brands. Even 28 bands are getting some love, with brands like Freya increasing their offerings for smaller sizes.

What styles are you looking forward to for the coming year? Think you’ll jump on any of these trends or stick to the basics? Let us know in the comments!



Donate a Bra for Haiti & Receive 20% Off Your Next Order

By Linda's Online on January 11th, 2011 in Charity, Lingerie News

USA Today

Elaine Birks–Mitchell may not be a bra fitter but her work with bras has changed the lives of women across the world. As founder and CEO of The Bra Recyclers, a for-profit bra recycling company, Birks-Mitchell is responsible for the donation of more than four thousand bras to women across the world. From Kenya to Texas, Russia to Arizona, The Bra Recyclers are responsible for helping thousands of women in need. And that’s just the beginning. Next up for The Bra Recyclers is a major donation to the still-struggling women of Haiti. I had the privilege of speaking with Birks-Mitchell to discuss how she started The Bra Recyclers, the rarely-spoken about need for bras in shelters and how we can help bring bras to Haiti.

Q: You started The Bra Recyclers in 2008. What inspired you to start the company?

A: I spoke with someone who worked in a shelter and we were talking about what her women needed. She listed a ton of things so I asked if they needed bras. I had a lot with tags on and I knew a lot of organizations didn’t take them.

Q: Did she take them?

A: She told me they never had enough bras. I called around for other shelters and they all said the same thing. I started investigating and found out bra donation was popular in Europe. But the organizations I spoke to didn’t want to start US branches.

Q: So you did yourself?

A: So I did it myself. There was a need and I decided to do something about it.

Q: How many shelters do you work with in the United States?

A: We currently work with shelters in twelve states. Our goal is support at least one organization in every state. There are shelters everywhere that need help.

Q: What happens to the bras that aren’t donated to shelters?

A: 10% of everything we collect goes to charity. The other non-wearable bras are recycled. We want to reduce the amount of usable textiles going into the landfills.

Q: That’s wonderful. So let’s talk about Haiti. Do you have a donation goal?

A: We’ve collected 400 bras. Our goal is to collect 1000 by February 28.

Q: Is there a particular size the shelters are looking for?

A: They’re asking for sizes 32 – 38 in the band. A majority of their women are smaller because they’re malnourished but there are all types of women in need so we’d like to collect as many sizes as possible.

Q: What condition should the bras be in?

A: The bras should be gently used or new. The straps, hooks and elastic have to be in place and working. There shouldn’t be a lot of heavy deodorant stains or heavily perfumed. And if possible, it would be great if they were washed before sent.

Q: How do the bras get to Haiti?

A: We work with a number of shelters and organizations that help distribute donated bras. With Haiti, we’re working with Angel Wings International. The bras will be distributed in care packages through a local mission in Jacmel.

Q: That sounds great. Now all we need is Oprah.

A: I’ve tried, trust me! But someone told me Oprah would find us so we just keep working hard to help our women.

Please help the cause by donating your gently used or new bras. For every bra you donate, you will receive a percentage off your next purchase.*

If you send in 1 bra: Get 10% off your purchase

If you send in 3+ bras: Get 15% off your purchase

If you send in 5+ bras: Get 20% off and a surprise free gift!

Please send your bras to:

Linda’s Online
c/o Operation: Bras for Haiti
68 Jay Street. Suite 401
Brooklyn, NY 11201

…and don’t forget to include your email. You will be emailed your discount code.

*Applies to online orders only. Promotion ends Feb 28, 2011. Need a new bra that fits? Visit us at Linda the Bra Lady online!

Bras in the News

By Linda the Bra Lady on November 22nd, 2010 in Lingerie News

With the implementation of new “backscatter” x-ray machines at airports across the country, a new controversy has arisen, especially for women. Do you risk the radiation and go through the machine or do you submit to a full-body pat down? Whichever you choose, chances are it’s going to make the news.

Here are a few stories about bras and the TSA.

  • Engineer Jeff Buske has invented a “special” type of underwear that will shield your privates from prying TSA eyes. The “special” part of this underwear is a large fig leave ironed on to the front of the panty.  Ground. Breaking. Read the full story at the Daily News.
  • Underwire bras are the leading causes of setting off the alarms. Nancy Kates found out the hard way when her underwire bra set off the alarm.Read more to see what she opted to do.
  • Breast cancer survivor and flight attendant Cathy Bossi opted not to go through the x-ray machine because of radiation concerns. When being pat down, TSA agents forced her to remove her prosthesis. Read her embarrassing story here or view the video below.

How do you feel about the recent changes to airport security? Would you go through the scanners or opt for a pat down?