Archive for the ‘Lingerie News’ Category

Elila Turns Ten

By Linda's Online on July 24th, 2014 in Brand Profiles, Lingerie News, Plus Size Fashion

One of our favorite brands at Linda’s is a foundations company called Elila. This bra brand makes one of our most popular bras in our online shop, and a whole host of supportive, well fitting, best selling bras at the Linda’s shop. This company fits bra sizes 34-54 and B-N cups. WOW! “I felt there was a definite void in the market for well-made basic supportive everyday garments for full figure women. That’s where we started.” states Ellen Jacobson, owner of Elila. This year, they turn 10 years old! How fabulous!

Here are a few reasons why we love Elila:

  1. Their owner, Ellen Jacobson, dreams up and designs the Elila collections just a few blocks from our Murray Hill store in NYC

  2. Elila items are made with firm elastic and sturdy construction – they are quality bras that really support

  3. Their longline strapless bras are a Godsend for full busted brides

  4. The Jacquard soft cup bra is affordable, comfortable AND fits up to N cup

  5. COLORS galore!

  6. A vast size range from 34-54, B-N cup

Ellen Jacobson says: “Our biggest product developers are our customers; women around the world who know what feels right and what doesn’t…and what they can’t seem to find in the market. Elila is a result of this feedback and the work of a talented creative team that has never been afraid to challenge the norm.”

Have you tried Elila yet? Here’s a sneak peek at their recent photoshoot, captured by our very own Bra Diva Kim (who you may recognize from our Braducational Video series.) Let’s celebrate ten wonderful years of this fabulous foundations brand!

Shop Elila at Linda’s and and maybe you’ll make an Elila bra a staple in your wardrobe!



New Affinitas Arrivals (now up to K cup!) for Valentine’s Day!

By Linda's Online on February 4th, 2014 in Brand Profiles, Linda's Quick Tips, Lingerie News

Valentine’s Day is just around the corner! It’s a great time to experiment with a sexy style that you wouldn’t normally dare to wear. Call me crazy, but I think you can wear a sexy bra any time you want. You don’t have to save your best bras and undies for a special occasion. And, you certainly don’t have to wear a tiny cup size or break the bank to get something sizzling. Prices for the below bras and tops start at just $36! And new arrivals (in extended cup sizes!) are here along with a few familiar favorites from one of our best bra brands: Affinitas. Take a look at some of the most gorgeous bra, underwear, and lingerie styles available. You go, gorgeous!

Shop the retro Charlotte bra with new sizes available up to K cup, available in three yummy colors. There are molded bras, three part cup lace bras, underwire styles, non underwire options, babydolls, bustiers, A-K cup sizes, and more! Can’t choose a favorite? Shop the whole Affinitas and Parfait collection and keep an eye out for more to come!

Trust me, wearing the right bra size and style is the key to feeling confident, comfortable… and sexy. Whether you have a sweetie for Valentine’s Day or you’re enjoying the night with friends or your NetFlix queue, dress your best and feel fabulous!





So long, farewell…

By Linda's Online on January 6th, 2014 in Just Sayin', Lingerie News


Dear Linda’s loyal customers,

The time has come to say goodbye to our precious Lexington Ave store location in NYC. When we opened its doors in 2005, we had no idea how fast we would grow. Within it’s tiny 400 square feet, our dedicated Bra Divas helped women find the best bras and underwear! Our customers, like you, helped us grow into a booming bra business. We got so big, in fact, that we outgrew our tiny space and Lexington’s walls were bursting at the seams with stock!

When we opened the doors to our newer, bigger, and better Murray Hill store in 2011, we kept Lexington Avenue open due to popular demand. You, our customer, have proven that the new store layout and larger offering of swimwear and specialty products is the way to go for our future stores. So as we look forward to new possibilities in the future, we say so long to an old friend.

Come and visit our Murray Hill location, located just 30 blocks south of our Lexington Store at 552 Third Avenue between 36th and 37th streets. We can’t wait to help you at this glamorous location, and see where you’ll take us next!

With love,

Team Linda’s

Linda the Bra Lady is on Instagram!

By Linda's Online on July 2nd, 2013 in Lingerie News, Press

Are you on Instagram? I am! Follow me on Instagram @LindatheBraLady and tag me in your photos! I’d love to see photos of you at one of my shops, opening a package from Linda’s Online, sporting a Linda’s swimsuit, or wearing a fabulous outfit with Linda’s undergarments underneath! In fact, I may even share them on my Facebook page. Recently, a lovely customer named Raquel came in to my Murray Hill shop and I fit her in the perfect Miss Mandalay swimsuit. She had such a wonderful time with me that she shared our photo on Instagram and told me I could share it on the Linda’s blog and Facebook page. Here’s the photo:


New Improvements to Linda’s Online

By Linda's Online on June 18th, 2013 in Linda Wants to Know, Lingerie News

Here at Linda’s, we’re always looking for ways to make your bra and swimwear shopping experience easier and more enjoyable. When opened my first Linda’s store, I never dreamed I would have such a gorgeous and helpful eCommerce website like I do today. And while I love my brick-and-mortar NYC Linda’s bra fitting shops,  Linda’s Online helps me help thousands and thousands more women around the the world. With that said, we’ve made some exciting improvements to the online shop, and I’d love to know what you think!

First up: the Linda’s Online homepage has a new look! The new design and layout features one big message (in this case, fabulous new swimwear from Anita), three large buttons underneath, and a very fabulous section for Bras, Swimwear, Maternity & Nursing and Accessories! What do you think of the new layout?


Last Days for March Markdown Madness!

By Linda's Online on March 8th, 2013 in Contests & Promos, Lingerie News, Swimwear

March is always a crazy month. Between the insane weather patterns, the looming swimsuit season, and cabin fever from Winter – it’s enough to drive you mad! Well here’s a reason to get excited about the madness: March Markdown Madness! If you missed out on the first days, that’s ok. But Sunday is your last chance to get an extra 15% off of all sale items at Linda’s Online! That’s right! Save on bras and swimsuits from some of your favorite brands like: Panache, Freya, Karla Colletto, Cleo, Swim Systems, Spanx, Anita, Fantasie and more!


March Markdown Madness Panache Anise Swim Systems Dakota Shop Sale Free Ship Image Map So don’t you forget about me! Get shopping, get saving, and get fabulous! Want to be the first to hear about great offers like this? Sign up for emails and LIKE me on Facebook!



Hurricane Sandy Update from Linda’s

By Linda's Online on November 1st, 2012 in Lingerie News

Hurricane Sandy recently roared through the North East of the United States, causing severe damage in New York City. We offer our sincerest wishes for your safety and well being during such a trying time. We have full faith that this city and its resilient inhabitants will survive this storm, and thrive on the other side.

Linda’s is based in New York with our two Linda’s boutiques in Manhattan and our warehouse in Brooklyn. Luckily, our locations and (most importantly) our Bra Divas and staff were spared any permanent or life threatening damage. We are counting our blessings.


How Bra Band Sizes Have Changed

By Linda's Online on October 16th, 2012 in Bra Fitting, Just Sayin', Linda's Quick Tips, Lingerie News

Ch-ch-ch-changes! I’ve been in the bra business for a long time – over 25 years. In those years I have fit thousands of women with thousands of bras. I have always used the same “good fit” criteria, and made it my mission to help women find the right bra size, feel comfortable, and be confident. Throughout my years, I’ve always said that an in-person fitting with a trained bra fitter is best, but I’ve also been “braducating” women about what makes a good fit, how to shop for bras on their own, and even how to measure themselves to get a good starting point.

Recently, I was interviewed by and suggested that bra sizes have changed in the past 10 years due to vanity sizing. This led to a segment on Good Morning America (above), more articles, and a huge discussion on the social media outlets. I was expecting some differing views on the topic, but I wasn’t expecting so much misunderstanding. So, keep on reading for my explanation of why I think vanity sizing has changed modern bra sizes.


You’re Invited: Simone Perele Trunk Show

By Linda's Online on September 14th, 2012 in Brand Profiles, Lingerie News

I am so excited to announce a very special upcoming event! You’re Invited to the Simone Perele Trunk Show! Besides making one of my favorite basic bras, this French company supplies our store with some of the frilliest and sexiest bras and panties in the shop. And while I carry a fill range of the basics, I pick and choose a small sample of our favorite fashion styles each season. This Trunk Show will give my customers a one-time-only chance to view the complete collection of Fall 2012 and Spring 2013 styles. That’s right – the entire line! This is your only opportunity to get your favorite Andora bra in the latest fashion color, or a sassy new lace style, or that alluring garter belt you’ve always wanted. Be the first to get a glimpse of the latest styles, and pre-order your favorites for 10% off! There’s so much more going on that day – read below to find out! (more…)

Vote to Open a New Linda’s Store (Maybe Near You!)

By Linda's Online on June 20th, 2012 in Bra Fitting, Contests & Promos, Lingerie News

::Update 6/26/12:: We did it! We’ve reached 250 votes! Thank you to all of our fabulous friends and customers!

Chase and Living Social recently partnered to launch the Mission: Small Business program.  The program is awarding 12 businesses grants of $250,000 to make a positive impact on their business. Linda the Bra Lady could be one of them!  And that would mean (drum roll, please) a new Linda’s store!  Find out out to vote below.