Ch-ch-ch-changes! I’ve been in the bra business for a long time – over 25 years. In those years I have fit thousands of women with thousands of bras. I have always used the same “good fit” criteria, and made it my mission to help women find the right bra size, feel comfortable, and be confident. Throughout my years, I’ve always said that an in-person fitting with a trained bra fitter is best, but I’ve also been “braducating” women about what makes a good fit, how to shop for bras on their own, and even how to measure themselves to get a good starting point.
Recently, I was interviewed by SheFinds.com and suggested that bra sizes have changed in the past 10 years due to vanity sizing. This led to a segment on Good Morning America (above), more articles, and a huge discussion on the social media outlets. I was expecting some differing views on the topic, but I wasn’t expecting so much misunderstanding. So, keep on reading for my explanation of why I think vanity sizing has changed modern bra sizes.