Archive for the ‘Just Sayin’’ Category

The Benefits of a Swimsuit that Fits Well

By Linda's Online on February 21st, 2014 in Just Sayin', Swimwear

I’m sure you’ve heard by now about the 50th Anniversary issue of the Sports Illustrated Swimsuit Edition. It’s everywhere right now. This annual issue can make models into super models, and swimsuit brands into celebrity favorites, but there are a few downsides to this magazine. At its very core, it is a sports magazine for men. What women in skimpy bikinis has to do with the sports industry, I can’t guess. But the majority of SI’s readership, heterosexual men, seem to get a kick out of the scantily clad ladies. And many female models (and us real girls) look to this issue as the pinnacle of swimsuit fashion and the feminine physical ideal. Whether or not it is, isn’t my focus today. My focus is on the fit.

As a bra fitter and swimsuit stylist for over 9 years now, I’ve garnered experience with cup sized swimwear at Linda’s, expensive suits at high end retailers on 5th Avenue, and on Madison Ave with some of the sexiest lingerie and swimwear brands in the business. I get it: sex sells. But what is sexy? For the ladies in the Sports Illustrated magazine it looks like less is more: skimpy, zero coverage styles with little left to the imagination. In the fantasy world of magazines and fashion shoots, that may work. But in real life, the women that I help shop for bras and swimsuits and I agree: a great fit always helps you look and feel your very best. I always tell women that wearing a bathing suit is the closest that most of us will come to wearing lingerie in public. It can be scary or intimidating. There’s a lot of skin showing and lots of flaws to consider. None of us are flawless (especially without Photoshop), but we are all beautiful.

Here’s an example of a gorgeous model, Ms. Kate Upton, who is “defying gravity” in a zero gravity chamber. As lovely as she looks, and as much as we’d all love zero gravity when it comes to our boobs… it’s not really doing the trick here. Kate looks great, but she’s a busty lady and these skimpy or barely there bathing suits can’t do their job of supporting her bust and are not flattering. The swimsuit isn’t the real problem. In fact, this edition features a few fabulous swimsuits that Linda’s carries! But these swimsuits pictured here would look great on someone with a bust that would actually fit inside of it. Kate’s pretty shape is busting out of the top of these suits, creating spillage. As shameless as it sounds,  the spillage is the point in this photo (according to my husband “The point of SI: Swimsuit Edition is to sell magazines. And half naked women will sell magazines.”), but it’s not a flattering look for most women in real life. I’m not saying that you have to cover everything up in order to get a great fit. I’m just saying that most women I’ve talked to feel so much better when they feel secure and supported in their bathing suit.

Here’s an example of an actual Linda’s customer wearing an underwire cup-sized swimsuit from Miss Mandalay. Raquel is a gorgeous girl to begin with, but she can look and feel her best because she is wearing a swim top that fits well and flatters her figure. Don’t you agree? Photo by Andrew Walker

My Linda’s co-workers and I agree that the sexy images in the magazine may work for the fantasy world, but a bathing suit that fits well is the way to go. Here are the benefits of wearing a swimsuit that fits well:

  • Support – A bathing suit that fits your unique band and bust size, just like a bra, will support your bust far better than something that just hangs off of you or causes spillage.

  • Confidence – As I said above, wearing a swimsuit is the closest that most of us come to wearing lingerie in public. You’ll beam with confidence when wearing a suit that suits you.

  • Sex Appeal – Boobs busting out of your top may be one way to look sexy, but a classier kind of sex appeal comes from feeling confident and secure in who you are. When you wear a swimsuit that fits well, you’ll always feel your best which will help you look your best.

  • Comfort – I can not say enough about this one. Feeling comfortable is KEY to feeling and looking your best on the beach. If you’re constantly worried that something is slipping, sliding, or showing, you can’t really enjoy your day at the beach. Invest in a swimsuit that feels comfortable and looks just as great!

  • Style – Swimwear trends come and go, but a great fit is always in style.

Did you know that Linda’s carries bathing suits for all sizes? That’s right! There are the typical XS-L styles, plus padded bikini tops for AA-D cups, and cup sized swimwear (including those with underwear) up to K cup. In fact, Linda’s even carries swimsuits for nursing moms and those with mastectomies. Trust me, I’ve helped women with a petite bust create cleavage, and a woman who wears a 40K feel fabulous – it’s all about the right fit. So if comparing yourself to the Sports Illustrated Swimsuit Issue models has you feeling less than fantastic, try shopping for swimsuits that actually fit your shape and see just how beautiful you can feel… in the real world.





So long, farewell…

By Linda's Online on January 6th, 2014 in Just Sayin', Lingerie News


Dear Linda’s loyal customers,

The time has come to say goodbye to our precious Lexington Ave store location in NYC. When we opened its doors in 2005, we had no idea how fast we would grow. Within it’s tiny 400 square feet, our dedicated Bra Divas helped women find the best bras and underwear! Our customers, like you, helped us grow into a booming bra business. We got so big, in fact, that we outgrew our tiny space and Lexington’s walls were bursting at the seams with stock!

When we opened the doors to our newer, bigger, and better Murray Hill store in 2011, we kept Lexington Avenue open due to popular demand. You, our customer, have proven that the new store layout and larger offering of swimwear and specialty products is the way to go for our future stores. So as we look forward to new possibilities in the future, we say so long to an old friend.

Come and visit our Murray Hill location, located just 30 blocks south of our Lexington Store at 552 Third Avenue between 36th and 37th streets. We can’t wait to help you at this glamorous location, and see where you’ll take us next!

With love,

Team Linda’s

Find your Fabulous Event Recap

By Linda's Online on November 11th, 2013 in Contests & Promos, Just Sayin', Meet the Fitters

A few weeks ago, the Linda’s ladies and our fabulous customers gathered at my Murray Hill store to celebrate the “Find your Fabulous” Event. Though I wasn’t able to make it, the girls filled me in on the evening’s festivities. Trust me, it was FABULOUS.


Get to Know Linda’s – Video

By Linda's Online on September 27th, 2013 in Braducational Video, Just Sayin'


Hi there, I’m Kim from Linda’s! Here at Linda’s, we are devoted to helping women find the perfect fitting bra or swimsuit! Utilizing in-person fittings and online guidance, we maintain an uncompromised focus to provide superior customer service and personalized expert advice. Regardless of a woman’s size, age, income or style need, our trained Bra Divas help women find bras that actually FIT, look great, and help every woman look and feel fabulous!


I Heart Bras

By Linda's Online on September 11th, 2013 in Just Sayin'

Let’s face it – I’m not called “The Bra Lady” for nothing! I truly love bras, and love helping women find the best bras. After more than 25 years of bra fitting, I still love it. I can not tell you how fulfilling it is to help a woman finally feel comfortable, confident, and fabulous… and all with a good bra! If you’ve never had a bra fitting at my shop, maybe you think I’m crazy. But ask my customers: a bra fitting at Linda’s can change your life!

Are you ready to love your bra? Visit my bra fitting shops in NYC or get expert bra advice online!

You’re Invited to the Christmas Comes Early Event!

By Linda's Online on November 12th, 2012 in Charity, Just Sayin'

Hey, NYC. You’ve been through a lot lately: Hurricane Sandy, Athena the Nor’easter, plus the day-to-day guts it takes to be a New Yorker. You deserve a break. That’s why I’m offering lots of FREE gifts today until Sunday 11/18/12 at both of my NYC Linda’s bra fitting shops. We are so thankful to be back up and running after the Hurricane, and we’re even more thankful to have such supportive and fabulous customers like you. Come on in, and let us shower you with gifts!

Find a Store Donate to the Red Cross Image Map

Because, girl, you deserve it!



Breasts: Is Bigger Better?

By Linda's Online on November 1st, 2012 in Just Sayin', Linda Wants to Know

Breasts come in many different shapes and sizes. As a bra fitter for over 25 years, I’ve seen almost every size from AAA cups to N cups. Women often have complicated relationships with their busts. Some love them, some hate them – most finally love them once they’re in the right bra size! But in all that time, there is one thing that is alarmingly clear: those with full breasts want small breasts, and those with small breasts want full breasts. In a world where bigger is (usually) better – is having bigger breasts really better? Keep reading for my two cents, and leave your own opinion in the comments below!


How Bra Band Sizes Have Changed

By Linda's Online on October 16th, 2012 in Bra Fitting, Just Sayin', Linda's Quick Tips, Lingerie News

Ch-ch-ch-changes! I’ve been in the bra business for a long time – over 25 years. In those years I have fit thousands of women with thousands of bras. I have always used the same “good fit” criteria, and made it my mission to help women find the right bra size, feel comfortable, and be confident. Throughout my years, I’ve always said that an in-person fitting with a trained bra fitter is best, but I’ve also been “braducating” women about what makes a good fit, how to shop for bras on their own, and even how to measure themselves to get a good starting point.

Recently, I was interviewed by and suggested that bra sizes have changed in the past 10 years due to vanity sizing. This led to a segment on Good Morning America (above), more articles, and a huge discussion on the social media outlets. I was expecting some differing views on the topic, but I wasn’t expecting so much misunderstanding. So, keep on reading for my explanation of why I think vanity sizing has changed modern bra sizes.


Braducation tips: what’s a “normal” cup size for teens?

By Linda's Online on July 17th, 2012 in Just Sayin', Linda's Quick Tips, Petite Fashion, Plus Size Fashion

School is just around the corner! It’s a great time to check in with your daughters and the young women in your life. Have things changed over the summer? And I don’t mean does she have a tan and great memories from camp. I mean, has her breast size changed? I know – this can be a pretty uncomfortable topic. I wrote a fabulous post (in my humble opinion) on helping your daughter buy her first bra, but what happens when she outgrows those bras? And more importantly, what happens if the little girl that you’ve raised suddenly has a more womanly figure … and is totally uncomfortable having it?

Below are my tips on the importance of “braducating” your daughter on what a normal cup size is and how you can help create a positive image of her changing body so she won’t spent her mornings taping down her breasts like Roberta in Now and Then.


Tasty Tuesday Re-Cap!

By Linda's Online on July 13th, 2012 in Just Sayin'

Last Tuesday was our first ever Tasty Tuesday at Linda’s Lexington, and what a tasty evening it was! If you missed out on the free cocktails, yummy treats and bra fittings, here’s a few photos to get you up to speed. Some of our favorite customers stopped in for a re-fitting, brought a friend, or just said hi to our new manager and the staff! Lots of gals gobbled up our tasty treats (both healthy and sinful options) as well as the summery orange+cranberry+raspberry cocktail my Divas mixed up! There were lots of laughs, tons of girl talk, and some pretty amazing before and after bra make overs.

And keep an eye out  so you won’t miss out – maybe we’ll host another Tasty Tuesday soon!