Archive for the ‘Charity’ Category

You’re Invited to the Christmas Comes Early Event!

By Linda's Online on November 12th, 2012 in Charity, Just Sayin'

Hey, NYC. You’ve been through a lot lately: Hurricane Sandy, Athena the Nor’easter, plus the day-to-day guts it takes to be a New Yorker. You deserve a break. That’s why I’m offering lots of FREE gifts today until Sunday 11/18/12 at both of my NYC Linda’s bra fitting shops. We are so thankful to be back up and running after the Hurricane, and we’re even more thankful to have such supportive and fabulous customers like you. Come on in, and let us shower you with gifts!

Find a Store Donate to the Red Cross Image Map

Because, girl, you deserve it!



You’re Invited to the Survive&Thrive Party!

By Linda's Online on October 9th, 2012 in Charity, Contests & Promos

Get ready! The Survive&Thrive Party is going to be FABULOUS. Discounts on an entire brand (offering basic bras, maternity, mastectomy and swimwear styles!), FREE gifts, a raffle, inspirational stories, goodies, FREE cocktails and treats, and raising funds for a great cause! Keep reading to get all the information and don’t miss out!


Team Linda the Bra Lady at the EIF Revlon Run/Walk 2012!

By Linda's Online on May 8th, 2012 in Charity

I am so proud of my Bra Divas! A big group of them, along with some of their family members and our brand representative from Anita (our mastectomy bra and prostheses provider), walked with almost 20,000 others in the 2012 EIF Revlon Run/Walk for Women! They raised more than $2,400 together that will help generations of women get better health care, fight cancer, and live a long and healthy life. Isn’t that amazing? Take a look at some of the photos from this inspirational event! UPDATE: 4/1/13 And if you want to donate to our 2013 team, use this link. We’re so excited to participate again!


Donate to Team Linda the Bra Lady for the Revlon Run/Walk 2012!

By Linda the Bra Lady on April 11th, 2012 in Charity

My Bra Divas and I work with women and help women all day long. So when I was asked if we wanted to form a team for the Revlon Run/Walk for Women in NYC this year, I thought “of course!” Although I will be out of state at a very important charity fundraiser, my Bra Divas are going to be among the celebrities and celebratory confetti and make the walk from Times Square to Central Park!


Think (and Wear) Pink!

By Linda the Bra Lady on October 20th, 2011 in Charity, Petite Fashion, Swimwear

During Breast Cancer Awareness Month, pink is everywhere! And while most supporters may be sporting pink ribbons, hats, or tees, I say you can help the cause underneath it all! Why not support your breasts and a good cause? Dress up your breasts or show some secret support with a great bra or panty. There’s something for everyone!

Big style for petite breasts. This padded Mercedes bra from The Little Bra Company gives shape and support!

The Lunaire Versailles Bra boasts and great pattern, but smooth texture. Bonus: it’s only $32.oo!

How fabulous is this new Cosabella Never Say Never all lace bra? Stunning!

Teach young girls about breast cancer awareness, and the importance of wearing a well-fitting bra! This Royce Missy Sugar ‘N Spice bra is a perfect introduction to the world of bras and breasts.

Keep things simple with this neutral Alicia Underwire Bra from Anita. The touch of pink goes a long way. (Also, check out the mastectomy version!)

Spice things up with these ruffle Rumba Boyshorts from Honeydew! Sassy!

Even nursing moms can support the cause! This Cake Coconut Ice Balconette Nursing Bra is sweet and supportive.

Need a great sports bra for the Avon Walk for Breast Cancer? Try the Enell High Impact Sports Bra in pink!

If you’re lucky enough to get away from the rain and cold this October, stash this Freya Pier Underwire Halter Bikini Top in your suitcase, and remember to spread the word about Breast Cancer Awareness wherever you go!

Want to get involved? Need more information? Make a fitting appointment or stop by my Murray Hill store on October 27th from 1-9pm for my Care for the Cause Event. Free fittings, fun prizes and great information for all!

Think Pink!



Bras for Haiti: Goal Met!

By Linda's Online on February 16th, 2011 in Charity

Great news, ladies! Due to your extremely generous donations, as well as a noteworthy contribution by the fabulous Simone Perele, we have reached our goal of sending 1000 bras to Haiti! Actually, we’ve surpassed the goal and it’s all because of you.

Due to the overwhelming response, we may not have gotten to your shipment yet. We apologize and ask that you be patient. However, if you sent your bras a while ago and still haven’t received your coupon code, feel free to email me at Similarly, those of you who didn’t include your emails with your packages, please email me and let me know. We want everyone to get their coupon codes!

Don’t forget this wonderful promotion ends February 28, 2011. Bras received after this date won’t be eligible for the coupon.

Fashion Flash!

By Linda the Bra Lady on January 24th, 2011 in Charity

Our friends at Fabulous After 40 have included the Bra Drive for Haiti in their Fashion Flash weekly round-up!

We’ve had such an amazing response and it’s great to keep the momentum going. Be sure to check out the other fashion tips in the Fashion Flash blog roll, including some great tips on cleaning out your closet from the Glam Girls.


Donate a Bra for Haiti & Receive 20% Off Your Next Order

By Linda's Online on January 11th, 2011 in Charity, Lingerie News

USA Today

Elaine Birks–Mitchell may not be a bra fitter but her work with bras has changed the lives of women across the world. As founder and CEO of The Bra Recyclers, a for-profit bra recycling company, Birks-Mitchell is responsible for the donation of more than four thousand bras to women across the world. From Kenya to Texas, Russia to Arizona, The Bra Recyclers are responsible for helping thousands of women in need. And that’s just the beginning. Next up for The Bra Recyclers is a major donation to the still-struggling women of Haiti. I had the privilege of speaking with Birks-Mitchell to discuss how she started The Bra Recyclers, the rarely-spoken about need for bras in shelters and how we can help bring bras to Haiti.

Q: You started The Bra Recyclers in 2008. What inspired you to start the company?

A: I spoke with someone who worked in a shelter and we were talking about what her women needed. She listed a ton of things so I asked if they needed bras. I had a lot with tags on and I knew a lot of organizations didn’t take them.

Q: Did she take them?

A: She told me they never had enough bras. I called around for other shelters and they all said the same thing. I started investigating and found out bra donation was popular in Europe. But the organizations I spoke to didn’t want to start US branches.

Q: So you did yourself?

A: So I did it myself. There was a need and I decided to do something about it.

Q: How many shelters do you work with in the United States?

A: We currently work with shelters in twelve states. Our goal is support at least one organization in every state. There are shelters everywhere that need help.

Q: What happens to the bras that aren’t donated to shelters?

A: 10% of everything we collect goes to charity. The other non-wearable bras are recycled. We want to reduce the amount of usable textiles going into the landfills.

Q: That’s wonderful. So let’s talk about Haiti. Do you have a donation goal?

A: We’ve collected 400 bras. Our goal is to collect 1000 by February 28.

Q: Is there a particular size the shelters are looking for?

A: They’re asking for sizes 32 – 38 in the band. A majority of their women are smaller because they’re malnourished but there are all types of women in need so we’d like to collect as many sizes as possible.

Q: What condition should the bras be in?

A: The bras should be gently used or new. The straps, hooks and elastic have to be in place and working. There shouldn’t be a lot of heavy deodorant stains or heavily perfumed. And if possible, it would be great if they were washed before sent.

Q: How do the bras get to Haiti?

A: We work with a number of shelters and organizations that help distribute donated bras. With Haiti, we’re working with Angel Wings International. The bras will be distributed in care packages through a local mission in Jacmel.

Q: That sounds great. Now all we need is Oprah.

A: I’ve tried, trust me! But someone told me Oprah would find us so we just keep working hard to help our women.

Please help the cause by donating your gently used or new bras. For every bra you donate, you will receive a percentage off your next purchase.*

If you send in 1 bra: Get 10% off your purchase

If you send in 3+ bras: Get 15% off your purchase

If you send in 5+ bras: Get 20% off and a surprise free gift!

Please send your bras to:

Linda’s Online
c/o Operation: Bras for Haiti
68 Jay Street. Suite 401
Brooklyn, NY 11201

…and don’t forget to include your email. You will be emailed your discount code.

*Applies to online orders only. Promotion ends Feb 28, 2011. Need a new bra that fits? Visit us at Linda the Bra Lady online!