Elila Turns Ten

By Linda's Online on July 24th, 2014

One of our favorite brands at Linda’s is a foundations company called Elila. This bra brand makes one of our most popular bras in our online shop, and a whole host of supportive, well fitting, best selling bras at the Linda’s shop. This company fits bra sizes 34-54 and B-N cups. WOW! “I felt there was a definite void in the market for well-made basic supportive everyday garments for full figure women. That’s where we started.” states Ellen Jacobson, owner of Elila. This year, they turn 10 years old! How fabulous!

Here are a few reasons why we love Elila:

  1. Their owner, Ellen Jacobson, dreams up and designs the Elila collections just a few blocks from our Murray Hill store in NYC

  2. Elila items are made with firm elastic and sturdy construction – they are quality bras that really support

  3. Their longline strapless bras are a Godsend for full busted brides

  4. The Jacquard soft cup bra is affordable, comfortable AND fits up to N cup

  5. COLORS galore!

  6. A vast size range from 34-54, B-N cup

Ellen Jacobson says: “Our biggest product developers are our customers; women around the world who know what feels right and what doesn’t…and what they can’t seem to find in the market. Elila is a result of this feedback and the work of a talented creative team that has never been afraid to challenge the norm.”

Have you tried Elila yet? Here’s a sneak peek at their recent photoshoot, captured by our very own Bra Diva Kim (who you may recognize from our Braducational Video series.) Let’s celebrate ten wonderful years of this fabulous foundations brand!

Shop Elila at Linda’s and LindasOnline.com and maybe you’ll make an Elila bra a staple in your wardrobe!



Two Piece Perfection: Bottom’s Up!

By Linda's Online on June 26th, 2014

In my last blog post, I shared the best two piece tops out there for small busts to full busts. From bra styles with underwire support, to push up triangle tops and tankinis – there are a lot of options outside of the standard one piece swimsuit. Now it’s time to focus on the bottoms! Trust me, there are more options for you, darling, than the basic bikini bottom (NOT that there’s anything wrong with that!) Take a gander at a few of the most flattering swimwear bottom options below.

Classic brief: The most common two piece swimsuit bottom option is the classic brief. The coverage options vary from low rise to high rise, with the most common among Linda’s customers being mid rise. 

Fold over brief: A favorite in the Linda’s shop in NYC, this style allows you to adjust the band around the hips and midsection for the perfect amount of custom coverage. 

Skirted brief bottom: One of our newest favorites at Linda’s, the skirted brief is fabulous! This is NOT your Grandma’s skirted bikini bottom. The multitude of options include short little flounces, adjustable lengths and sleek & chic styles. This style is great for those who want coverage on the bottom and still want to wear a bikini or tankini top. Also awesome for those who go to resorts and want the convenience of a built-in-coverup for going back and forth to the poolside bar or boardwalk.

Boyshort bottoms: These sporty little numbers are great for those who want a little more coverage on the hips, but don’t want to wear a full skirt. They’re especially great for those who are very active in the water or on the beach. Because of the fuller back, they tend to stay in place. 

Side tie bottoms: Side ties are great for adjusting the bottom to fit your unique curves. They are also great for showing off a little more skin without having to wear a Brazillian or thong back bottom. If you’ve got it, flaunt it! 

Side detailed bottom: From golden rings to braided strands, adding a little detail to the hip area is a fashionable way to stand out at the beach. Why not add in a little sass to your bathing suit? Another favorite side detail is the shirred side band. This flattering look offers a wider band (less digging in!) and more security.

What kind of bathing suit bottoms do you prefer to wear? Have you ever tried one of the styles above? Shop all of these styles (and more!) at LindasOnline.com or come visit us at the Linda’s shop in NYC.

Two Piece Perfection: The Best Swim Styles to Suit You

By Linda's Online on June 2nd, 2014

Listen, I love a great one piece bathing suit. In fact, my swim wardrobe is packed full of gorgeous Karla Colletto swimsuits. But, there is something really special about wearing a two piece bathing suit! Two piece swimsuits…

  • allow you to mix and match the top and bottom for the perfect fit for your shape

  • can show a little or a lot of skin

  • are perfect for mixing patterns and colors

Below are a few of my favorite ways to wear a two piece bathing suit this summer. Don’t forget – wearing a bathing suit that fits your cup size, your shape, and your style means you’ll look and feel confident all summer long!

Bandeau bikini top: Bandeau tops are great for those who want to go strapless when catching some rays. And for those who crave the option to add straps for a security, some come with them so you can wear this style strapless, traditional, criss cross or halter style – the choice (and comfort) is yours! Try them with or without underwire support in both XS-L sizes and cup sized bra sizes.

Here are a few with built in bra sized support…

Here are a few designer brands that fit sizes XS and up…

Tankini tops: Tankinis are perfection for those who want the versatility of a two piece and the look of a one piece. They’re especially handy for those who don’t want to take off an entire swimsuit to use the restroom – just saying! – or who have an extra long or short torso. The customized fit means extra comfort, and the longer top means more coverage. Try a cup sized style – with or without underwire – for the best fit for your bust. And don’t forget, Linda’s carries tankinis for those with mastectomies and for expectant moms.

Push up bikini and Tankini tops: Voda makes my favorite push up styles! These sassy swim tops give your bust a boost in either a triangle, bandeau or tankini top. They’re great for adding a little extra volume up top and you can easily mix and match with several bottoms. Check out all of the colorful styles at Linda’s and Linda’s Online.

Halter bikini tops: Halter tops are so supportive and so popular that I carry them in both with and without an underwire! The easy to adjust halter straps fit well, while the cut flatters many figures. Show off those shoulders and keep the casual bathing suit look with this attractive option.

Traditional bra style tops: What can be more supportive than a bra style swim top?! With two adjustable straps, underwire support, and Linda’s to guide you to the right size, this “basic” style is downright fabulous! Browse the Linda’s Swimwear section and pick out a few of your favorites.

SO many options! And these are just a few. Take a look at the whole collection supportive swimsuits. Now that you’ve discovered the best top options for a stunning two piece swimsuit, stay tuned for bottoms that will flatter your shape in the next post of Linda Unhooked!

To staying fabulous!

Free Your Fanny! Affinitas and Parfait Promo at Linda’s

By Linda's Online on April 30th, 2014

I certainly believe that bras are worth every penny. One of our best selling bras at Linda’s is $89. While that’s not exactly inexpensive, you get what you pay for. So it’s been a great surprise to find a brand whose bras have an inexpensive price tag, great style, and fit like a glove. That’s Affinitas and Parfait, for you! This line is chock full of gorgeous bras with pretty prints, retro shapes, and funky colors. What’s more – they fit up to a K cup. Want EVEN more? OK! Starting today through May 28th, 2014 get a free Affinitas panty pack (with three gorgeous undies) with your $75 Affinitas and Parfait purchase both at Linda’s and Linda’s Online. That’s style and value, darlings.

Here’s a look at just a few of the gorgeous styles from Affinitas and Parfait.

Check out Linda’s Online for the whole selection, or make an appointment to visit Linda’s in NYC today!

Ready to free your fanny? Which bra style are you excited to try?




Freebie Alert! Protect Your Bras and Get Brag Swag!

By Linda's Online on March 19th, 2014

Do you often have dented molded cups? Do you ever feel like your bras are falling out of your bra drawer or get rumpled in your suitcase? Did you know that you’re not supposed to fold one bra cup into the other? Brags to the rescue!

My bra shop customers and I LOVE these clever bra and panty storage cases. They’re functional, fashionable, and downright fun. Plus, they are available in a wide variety of colors, styles, and sizes. That’s right, even those with a full bust up to an H cup can fit their bras into the Buxom size Brag Bag. And don’t forget to keep your “Clean” and “Not So Clean” undies separated while on the go in the Panty Pak. There’s even room for a travel sized lingerie wash and accessories like a bra back converter, shoulder cushions, a sleep mask, or nipple covers.

And now, for a limited time, get a bonus mini Brag Clutch with any Brag product purchase as our gift to you! Stow away travel items like toiletries, store your makeup in style, or use it to stash your favorite things. Now is THE time to try a Brag!

Here are just a few of the sassy Brag styles to choose from!

Watch this fabulous Braductional Video: How to Store Your Bras at Home and On-the-Go to see the Brag in action AND to get travel tips from our very own Bra Diva Kim.

What’s your favorite Brag color? What will you store in your mini Brag clutch? Don’t miss your chance to get your FREE clutch – now until April 2nd, 2014 with any Brag product purchase at Linda’s in NYC and Linda’s Online!


The Benefits of a Swimsuit that Fits Well

By Linda's Online on February 21st, 2014

I’m sure you’ve heard by now about the 50th Anniversary issue of the Sports Illustrated Swimsuit Edition. It’s everywhere right now. This annual issue can make models into super models, and swimsuit brands into celebrity favorites, but there are a few downsides to this magazine. At its very core, it is a sports magazine for men. What women in skimpy bikinis has to do with the sports industry, I can’t guess. But the majority of SI’s readership, heterosexual men, seem to get a kick out of the scantily clad ladies. And many female models (and us real girls) look to this issue as the pinnacle of swimsuit fashion and the feminine physical ideal. Whether or not it is, isn’t my focus today. My focus is on the fit.

As a bra fitter and swimsuit stylist for over 9 years now, I’ve garnered experience with cup sized swimwear at Linda’s, expensive suits at high end retailers on 5th Avenue, and on Madison Ave with some of the sexiest lingerie and swimwear brands in the business. I get it: sex sells. But what is sexy? For the ladies in the Sports Illustrated magazine it looks like less is more: skimpy, zero coverage styles with little left to the imagination. In the fantasy world of magazines and fashion shoots, that may work. But in real life, the women that I help shop for bras and swimsuits and I agree: a great fit always helps you look and feel your very best. I always tell women that wearing a bathing suit is the closest that most of us will come to wearing lingerie in public. It can be scary or intimidating. There’s a lot of skin showing and lots of flaws to consider. None of us are flawless (especially without Photoshop), but we are all beautiful.

Here’s an example of a gorgeous model, Ms. Kate Upton, who is “defying gravity” in a zero gravity chamber. As lovely as she looks, and as much as we’d all love zero gravity when it comes to our boobs… it’s not really doing the trick here. Kate looks great, but she’s a busty lady and these skimpy or barely there bathing suits can’t do their job of supporting her bust and are not flattering. The swimsuit isn’t the real problem. In fact, this edition features a few fabulous swimsuits that Linda’s carries! But these swimsuits pictured here would look great on someone with a bust that would actually fit inside of it. Kate’s pretty shape is busting out of the top of these suits, creating spillage. As shameless as it sounds,  the spillage is the point in this photo (according to my husband “The point of SI: Swimsuit Edition is to sell magazines. And half naked women will sell magazines.”), but it’s not a flattering look for most women in real life. I’m not saying that you have to cover everything up in order to get a great fit. I’m just saying that most women I’ve talked to feel so much better when they feel secure and supported in their bathing suit.

Here’s an example of an actual Linda’s customer wearing an underwire cup-sized swimsuit from Miss Mandalay. Raquel is a gorgeous girl to begin with, but she can look and feel her best because she is wearing a swim top that fits well and flatters her figure. Don’t you agree? Photo by Andrew Walker

My Linda’s co-workers and I agree that the sexy images in the magazine may work for the fantasy world, but a bathing suit that fits well is the way to go. Here are the benefits of wearing a swimsuit that fits well:

  • Support – A bathing suit that fits your unique band and bust size, just like a bra, will support your bust far better than something that just hangs off of you or causes spillage.

  • Confidence – As I said above, wearing a swimsuit is the closest that most of us come to wearing lingerie in public. You’ll beam with confidence when wearing a suit that suits you.

  • Sex Appeal – Boobs busting out of your top may be one way to look sexy, but a classier kind of sex appeal comes from feeling confident and secure in who you are. When you wear a swimsuit that fits well, you’ll always feel your best which will help you look your best.

  • Comfort – I can not say enough about this one. Feeling comfortable is KEY to feeling and looking your best on the beach. If you’re constantly worried that something is slipping, sliding, or showing, you can’t really enjoy your day at the beach. Invest in a swimsuit that feels comfortable and looks just as great!

  • Style – Swimwear trends come and go, but a great fit is always in style.

Did you know that Linda’s carries bathing suits for all sizes? That’s right! There are the typical XS-L styles, plus padded bikini tops for AA-D cups, and cup sized swimwear (including those with underwear) up to K cup. In fact, Linda’s even carries swimsuits for nursing moms and those with mastectomies. Trust me, I’ve helped women with a petite bust create cleavage, and a woman who wears a 40K feel fabulous – it’s all about the right fit. So if comparing yourself to the Sports Illustrated Swimsuit Issue models has you feeling less than fantastic, try shopping for swimsuits that actually fit your shape and see just how beautiful you can feel… in the real world.





New Affinitas Arrivals (now up to K cup!) for Valentine’s Day!

By Linda's Online on February 4th, 2014

Valentine’s Day is just around the corner! It’s a great time to experiment with a sexy style that you wouldn’t normally dare to wear. Call me crazy, but I think you can wear a sexy bra any time you want. You don’t have to save your best bras and undies for a special occasion. And, you certainly don’t have to wear a tiny cup size or break the bank to get something sizzling. Prices for the below bras and tops start at just $36! And new arrivals (in extended cup sizes!) are here along with a few familiar favorites from one of our best bra brands: Affinitas. Take a look at some of the most gorgeous bra, underwear, and lingerie styles available. You go, gorgeous!

Shop the retro Charlotte bra with new sizes available up to K cup, available in three yummy colors. There are molded bras, three part cup lace bras, underwire styles, non underwire options, babydolls, bustiers, A-K cup sizes, and more! Can’t choose a favorite? Shop the whole Affinitas and Parfait collection and keep an eye out for more to come!

Trust me, wearing the right bra size and style is the key to feeling confident, comfortable… and sexy. Whether you have a sweetie for Valentine’s Day or you’re enjoying the night with friends or your NetFlix queue, dress your best and feel fabulous!





So long, farewell…

By Linda's Online on January 6th, 2014


Dear Linda’s loyal customers,

The time has come to say goodbye to our precious Lexington Ave store location in NYC. When we opened its doors in 2005, we had no idea how fast we would grow. Within it’s tiny 400 square feet, our dedicated Bra Divas helped women find the best bras and underwear! Our customers, like you, helped us grow into a booming bra business. We got so big, in fact, that we outgrew our tiny space and Lexington’s walls were bursting at the seams with stock!

When we opened the doors to our newer, bigger, and better Murray Hill store in 2011, we kept Lexington Avenue open due to popular demand. You, our customer, have proven that the new store layout and larger offering of swimwear and specialty products is the way to go for our future stores. So as we look forward to new possibilities in the future, we say so long to an old friend.

Come and visit our Murray Hill location, located just 30 blocks south of our Lexington Store at 552 Third Avenue between 36th and 37th streets. We can’t wait to help you at this glamorous location, and see where you’ll take us next!

With love,

Team Linda’s

New Online: Vitamin A Swimwear

By Linda's Online on December 5th, 2013

One of the hottest brands in my NYC shops is Vitamin A by Amahlia Stevens. A hit with the young, fashionable types, I thought it fit perfectly into our Murray Hill store on Third Ave in New York. But I was surprised when customers began to beg for this fab swimwear brand online! By popular demand, I’m proud to introduce Vitamin A swimwear to our online customers. Take a peek at this California brand, learn how they’re helping protect our environment, and go behind the scenes of their fashion shoot. The items below are available online now, and are just a taste of the many more styles to come!  Read more

Style Secrets from Linda’s Bra Divas

By Linda's Online on November 22nd, 2013

I personally train my Bra Divas in the art of bra fitting. It’s part of their Bra School training! As a small business, we love to promote our fitters as they grow to various jobs in the company, and we love getting input from ladies in all kinds of jobs. Because, when it comes down to it, every employee at Linda’s is part of the bigger picture which is helping YOU find the best bras possible. Besides bra fitting expertise, these young, fashionable ladies have a few tricks up their sleeves when it comes to style. They’ve seen it all! Below, a few of my Bra Divas dish on their tried and true style secrets. Read on! Read more