New Online: Vitamin A Swimwear

By Linda's Online on December 5th, 2013

One of the hottest brands in my NYC shops is Vitamin A by Amahlia Stevens. A hit with the young, fashionable types, I thought it fit perfectly into our Murray Hill store on Third Ave in New York. But I was surprised when customers began to beg for this fab swimwear brand online! By popular demand, I’m proud to introduce Vitamin A swimwear to our online customers. Take a peek at this California brand, learn how they’re helping protect our environment, and go behind the scenes of their fashion shoot. The items below are available online now, and are just a taste of the many more styles to come! 

If you’re in need of a classic black bathing suit, or a suit with a fashion forward cut or  bright hue – there’s something for everyone! I love the ruching details on several of the suits (very flattering). The bandeau top keeps its shape with clever molding, and includes an optional halter strap for added support. The triangle tops also come complete with removable lining, and often feature adjustable coverage with a scooch of the fabric here or a pull of the braided slider there. There’s so much to discover (and love) with Vitamin A Swimwear!

From the factories they choose, to the special fabrics they create, Vitamin A is dedicated to protecting and conserving our environment. Here’s a quote from the Vitamin A website:

We believe that style and substance can coexist. Since 2000, Vitamin A has changed the face of swimwear with our signature design innovations: chic details, neutral color palettes, the Little Black Bikini™ (LBB), and the iconic California cut. Now, we see the future of fashion as sustainability—and Vitamin A is leading the way as we lighten our environmental footprint, one bikini at a time. We’re leading the way with EcoLuxTM, our exclusive new superfine matte jersey swim fabric produced locally in California, using Repreve® recycled nylon fiber to conserve resources and XTRA LIFE LYCRA® fiber to extend the life of each swimsuit far beyond that of traditional spandex products. We employ waterless digital printing technology, incorporate sustainable fibers like Tencel into our après-beach styles, and choose factories that conserve water and energy use. Every step of the way, we take the time to get to know the people who produce our fabrics and collections—and to know they’re treated well. Vitamin A also donates a percentage of profits to environmental organizations. We craft our designs to last and last. And we do it ethically in sunny Southern California, where we live, work, and swim.

For a sassy little behind the scenes peek at the Vitamin A photo shoot, watch this video:

So chic, so eco-friendly, so cool. Get YOUR dose of Vitamin A… Dr. Linda’s orders.