Swimwear Trends with Kim and Better TV

By Linda The Bra Lady on March 15th, 2013

Want the scoop on the latest swimwear trends? You got it! My marketing director and long time bra fitter, Kim Caldwell, sits down at the Better TV show to explain what’s in this season. Plus, she shares tips on picking a suit that suits your body! All of our models are “real women”, not professional catwalk models. And though they all look fabulous, they each show us how choosing the right swimsuit can help you feel more confident on the beach. From textural details to emphasize a small bust, to wearing an underwire bikini top after breast feeding – Kim and Linda’s Online have you covered!


Want in on these trends? Get your shopping information below!


Trend one: Fringe


Linette is in great shape, so why not show it off? She is wearing a very popular L*Space Dolly Fringe Bandeau top in black and a sexy cut out bikini bottom. These two styles show off some skin without being too revealing. And while Linette looks fantastic, she wanted a little help emphasizing her petite bust. The fringe texture and knotted details draw the eye up there, and give her bust a little extra shape and interest. PS: Did you know that Linette is one of my very own Bra Divas? That’s right! She’s the manager of my Murray Hill location and has years of bra fitting experience.


This fringe trend is so popular (it’s on boots, bags, and coats) that I carry it in several styles and colors this season. Take a look at the bandeau in black, berry and blue:


I also carry the L*Space Fringe Halter Bikini Top in cream, paprika and black:


Trend 2: Nautical


Melinda is a fit mom with a one and a half year old. Yep, you read that right! She eats healthy and exercises regularly to get that toned body. One thing that she couldn’t tone? Her breasts! As with any woman, pregnancy and breast feeding can take a toll on the elasticity of your breast tissue. To get a little extra support, this Panache Stella Bikini top has a built-in underwire and comes in well fitting bra sizes! In fact, Melinda went from wearing two bras at once (I know, I know) in the wrong size, to a well fitting new size. A good bra, or bra sized bikini, makes a huge difference in how you look and feel – especially on the beach!


The nautical trend is classic. It’s always in! This season, the Panache Stella swimwear group showcases three of the top nautical trends in one group: navy, stripes, and braided rope! Shop the whole group and find a swimsuit that fits and flatters your unique shape.


Trend 3: Retro


The retro trend is everywhere this season, especially in swimwear! Brittany is wearing the Panache Tallulah Bandeau and High Waist Bikini Bottom, and wearing it well. Besides the retro style, this suit also showcases the floral and metallic trends that are so popular right now. As far as support goes, Brittany can walk tall at the beach in this molded, underwire bikini top. She can even remove the straps and wear it strapless! It’s that secure. And she may have a smokin’ figure, but if she did have anything to hide (hey, we’re all human here), the high waist retro bottom trend is a great solution.


The Panache Tallulah group offers this trendy print in several swimsuit styles: bandeau, one piece, bikini, tankini, etc. Wear what feels best on you! 


Trend 4: Gingham


Tacking on to the retro trend, I love the gingham look! Gingham is especially great for the sugary sweet girl. Here, Elisa brightens up the traditional blue or red gingham in a bright orange, khaki and white gingham Seafolly Bikini. Her bust gets the shape it needs from the removable molding. And she can feel confident and comfortable playing volleyball or riding a wave runner in this ruched side retro bottom. The fuller coverage provides the comfort, while she stays on trend!


Go gingham in Seafolly in orange or black! Or try the gingham trend in an underwire bikini top from the Freya Kansas group! So sweet in blue…


Here’s one last look at all four trends!


Which trend are you going to try this year? Remember, just because it’s “in”, doesn’t mean it’s for you. My tip: wear what feels right for you! Especially when it comes to fit and support. There are so many supportive, gorgeous swimsuits available at Lindasonline.com, you won’t have to compromise.


xoxo