My buying team and I just spent a long but exciting week at Curve Expo NY. For those of you not in the lingerie biz, Curve is a showcase of European and American lingerie designers where we got a sneak peek at the Fall 2011 styles. Here’s what’s in store for the seasons to come.
Fall/Winter 2011 will be full of gorgeous, decadent color! Some stand-out shades were sapphire blue, dark purples and lots of red. These shades are flattering on a wide range of skintones, so we’re looking forward to getting an extra shot of color in our stores.
While lingerie sales are back up, shoppers are still looking for practical pieces. This season’s designer lingerie uses simple yet elegant shapes in high quality fabrics, for timeless styles that can be worn everyday. Forget feathers and sequins – low key glamour is what’s hot.
Longline bras are not just for brides – we saw a lot of sassy fashion bras that go down to the waist. What I’m most excited for are mini-bustier styles that give you the look of a longline bra but are easy to wear under your clothes. This pin up girl style is a new twist on the retro lingerie trend that has been huge over the last few years.
Let’s Get Physical
In addition to strong lines from athletic brands like Moving Comfort and Shock Absorber, regular lingerie brands are expanding into sports bras. We love the Wacoal Underwire Sports Bra and can’t wait to see the new large cup sports bras from Freya lingerie. This trend is also spreading to swimwear with athletic swimsuits that have extra bust support.
If any trend will make women smile, it’s this one! Sales of larger cup bras are on the rise, and lingerie manufacturers have finally noticed. We are seeing sexier bras for DD cups and up with every passing year. Petite women will see more variety too, as 30 bands become common for many large lingerie brands. Even 28 bands are getting some love, with brands like Freya increasing their offerings for smaller sizes.
What styles are you looking forward to for the coming year? Think you’ll jump on any of these trends or stick to the basics? Let us know in the comments!