Yesterday I got a call from Good Morning America asking to interview me about a very interesting French research study. This study claimed something very surreal to me: that wearing a bra will actually promote saggy breasts tissue and back pain. GMA wanted to know if I had anything to say about the research. Boy, did I ever! Watch the clip below, and keep reading to see behind the scenes photos, read the article on the French study, and get my full opinion on the topic of going bra-less. Plus, share your own thoughts in the comments!
Are Breasts Better Off Without a Bra?
Meet Miss Mandalay!
Linda’s is sooo excited to introduce Miss Mandalay swimwear! This stylish UK brand features swimsuit tops for D cups and up – plus loads of sass. And guess what: Linda’s is the exclusive Miss Mandalay retailer in the USA! Check out our first taste of the brand below, and come back often. We’re getting more Miss Mandalay bathing suits soon. I am loving the underwire support, fun prints, and bikini bottom options. Never tried this brand before? Don’t worry! You can check the fitting support tab on each item, and call up my Bra Divas for more help at 1-888-262-4887. We’re here to help you look fabulous in your swimsuit this season!

Happy Swimsuit Shopping!
Two Newlywed Bra Divas Share Their Wedding Undergarment Advice
I’m such a proud Bra Diva momma! I work hard to train my bra fitters to be experts in their field, and I’m always proud when they use that knowledge to help the women in my stores or online. But I’m even more proud when I see them living what they preach, and of course, so excited for them when they get married! Last year, two of my top Bra Divas took the plunge and married the special men in their lives. And these beautiful brides have agreed to share their bridal gown and undergarment shopping secrets with the rest of us. Believe me, they’ve helped enough brides in the past that they were well prepared for this adventure – but nothing beats real life experience.
Now these two Divas are prepared to share their insider tips on choosing the best undergarments for your wedding day!

Bras Divas Kim and Britney are two savvy and experienced bra fitters. These two newlyweds have very different body types and personal style, though. I’m excited for their unique takes on shopping for two very different wedding gowns. Read more
An Interview with Twitter’s #BrideChat Host

As a bra fitting expert, I help a lot of brides and bridesmaid. A lot! So last year when I noticed the hashtag #bridechat in my Twitter feed, I decided to see if any Twitter brides needed my expertise. Turns out, they did! I help women with their undergarment and lingerie questions for the big day. I counsel brides to think about their friend’s breasts before demanding that every bridesmaid wear a backless gown. I even offer up my own thoughts on non-bra related topics! It’s really fun. And, there’s a whole group of industry professionals that are on hand to help brides, couples, etc. with their wedding questions! What’s even better: the group is full of really cool, really honest pros. And that includes the new host of this chat, wedding photographer Casey Fachett. Below, he gives us the skinny on Bride Chat! Read more
Swimwear Trends with Kim and Better TV
Want the scoop on the latest swimwear trends? You got it! My marketing director and long time bra fitter, Kim Caldwell, sits down at the Better TV show to explain what’s in this season. Plus, she shares tips on picking a suit that suits your body! All of our models are “real women”, not professional catwalk models. And though they all look fabulous, they each show us how choosing the right swimsuit can help you feel more confident on the beach. From textural details to emphasize a small bust, to wearing an underwire bikini top after breast feeding – Kim and Linda’s Online have you covered!
Want in on these trends? Get your shopping information below!
Read more
Spring Fashion Colors for Bras, Swimwear and More!
Wow! It’s almost Spring! I love this time of year and the budding trees and flowers… but mainly, because it’s cool to wear bright colors again! And even though bras and panties are worn under your clothes, they tend to follow fashion trends, too. So while you’re Spring Cleaning and replacing old bras with new bras, why not check out some styles in bright colors and flirty prints? Here are just a few suggestions below.
This flirty Fern Bra from Panache is a great way to brighten up your day! Plus, it fits D-K cups like a glove.
Last Days for March Markdown Madness!
March is always a crazy month. Between the insane weather patterns, the looming swimsuit season, and cabin fever from Winter – it’s enough to drive you mad! Well here’s a reason to get excited about the madness: March Markdown Madness! If you missed out on the first days, that’s ok. But Sunday is your last chance to get an extra 15% off of all sale items at Linda’s Online! That’s right! Save on bras and swimsuits from some of your favorite brands like: Panache, Freya, Karla Colletto, Cleo, Swim Systems, Spanx, Anita, Fantasie and more!

So don’t you forget about me! Get shopping, get saving, and get fabulous! Want to be the first to hear about great offers like this? Sign up for emails and LIKE me on Facebook!
Why Your New Bra Size Can Come as a Shock
Recently, Victoria Floethe from Look TV’s Sexy. Not Sexy. stopped into my Murray Hill shop for some “braducation” from one of my Bra Divas, Kim. Victoria is a very fashionable woman! And though she was wearing a very pretty pink and orange silk bralette, her bra did NOT fit. Turns out, Victoria was wearing the wrong bra size! Watch her reaction as my Bra Diva Kim teaches her some fitting basics, and introduces her to her new bra size. Let’s just say: She was floored! And guess what: so are a lot of women. Get the facts on learning your new bra size, what it means, and why it’s no big deal.
Swimwear Styles Inspired By Celebrity Red Carpet Gowns
It’s that time of year again – awards season! The SAG, or Screen Actors Guild awards were just last week. With all the hub bub over who would win what, who wore what, and who was there with who… I was focused on other things: I kept thinking that the gorgeous gowns reminded me of some of the our new gorgeous swimwear! Just think, you can dress just like your favorite style star… on the beach! So get ready for the upcoming vacation months with red carpet style ideas. Which look is your favorite? Read more
Linda’s BFF: Bra Fan Forever is Marcy!

It’s been awhile since I’ve named a BFF: Bra Fan Forever! Although we’ve had LOTS of fabulous customers who love Linda’s, we have been super busy lately. Did you hear that we’re opening a new store this Spring?! So, excuses aside, here is our latest (and possibly greatest?) Linda’s BFF: Marcy! Marcy is an accomplished Broadway and NYC performer and writer, and she exudes confidence and enthusiasm – partly because of her well fitting bras! Read her story, and see why this long time Linda’s fan calls us the “Broadway of bras”! Read more

