Freebie Alert! Protect Your Bras and Get Brag Swag!

By Linda The Bra Lady on March 19th, 2014

Do you often have dented molded cups? Do you ever feel like your bras are falling out of your bra drawer or get rumpled in your suitcase? Did you know that you’re not supposed to fold one bra cup into the other? Brags to the rescue!

My bra shop customers and I LOVE these clever bra and panty storage cases. They’re functional, fashionable, and downright fun. Plus, they are available in a wide variety of colors, styles, and sizes. That’s right, even those with a full bust up to an H cup can fit their bras into the Buxom size Brag Bag. And don’t forget to keep your “Clean” and “Not So Clean” undies separated while on the go in the Panty Pak. There’s even room for a travel sized lingerie wash and accessories like a bra back converter, shoulder cushions, a sleep mask, or nipple covers.

And now, for a limited time, get a bonus mini Brag Clutch with any Brag product purchase as our gift to you! Stow away travel items like toiletries, store your makeup in style, or use it to stash your favorite things. Now is THE time to try a Brag!

Here are just a few of the sassy Brag styles to choose from!

Watch this fabulous Braductional Video: How to Store Your Bras at Home and On-the-Go to see the Brag in action AND to get travel tips from our very own Bra Diva Kim.

What’s your favorite Brag color? What will you store in your mini Brag clutch? Don’t miss your chance to get your FREE clutch – now until April 2nd, 2014 with any Brag product purchase at Linda’s in NYC and Linda’s Online!


The Benefits of a Swimsuit that Fits Well

By Kim on February 21st, 2014

I’m sure you’ve heard by now about the 50th Anniversary issue of the Sports Illustrated Swimsuit Edition. It’s everywhere right now. This annual issue can make models into super models, and swimsuit brands into celebrity favorites, but there are a few downsides to this magazine. At its very core, it is a sports magazine for men. What women in skimpy bikinis has to do with the sports industry, I can’t guess. But the majority of SI’s readership, heterosexual men, seem to get a kick out of the scantily clad ladies. And many female models (and us real girls) look to this issue as the pinnacle of swimsuit fashion and the feminine physical ideal. Whether or not it is, isn’t my focus today. My focus is on the fit.

As a bra fitter and swimsuit stylist for over 9 years now, I’ve garnered experience with cup sized swimwear at Linda’s, expensive suits at high end retailers on 5th Avenue, and on Madison Ave with some of the sexiest lingerie and swimwear brands in the business. I get it: sex sells. But what is sexy? For the ladies in the Sports Illustrated magazine it looks like less is more: skimpy, zero coverage styles with little left to the imagination. In the fantasy world of magazines and fashion shoots, that may work. But in real life, the women that I help shop for bras and swimsuits and I agree: a great fit always helps you look and feel your very best. I always tell women that wearing a bathing suit is the closest that most of us will come to wearing lingerie in public. It can be scary or intimidating. There’s a lot of skin showing and lots of flaws to consider. None of us are flawless (especially without Photoshop), but we are all beautiful.

Here’s an example of a gorgeous model, Ms. Kate Upton, who is “defying gravity” in a zero gravity chamber. As lovely as she looks, and as much as we’d all love zero gravity when it comes to our boobs… it’s not really doing the trick here. Kate looks great, but she’s a busty lady and these skimpy or barely there bathing suits can’t do their job of supporting her bust and are not flattering. The swimsuit isn’t the real problem. In fact, this edition features a few fabulous swimsuits that Linda’s carries! But these swimsuits pictured here would look great on someone with a bust that would actually fit inside of it. Kate’s pretty shape is busting out of the top of these suits, creating spillage. As shameless as it sounds,  the spillage is the point in this photo (according to my husband “The point of SI: Swimsuit Edition is to sell magazines. And half naked women will sell magazines.”), but it’s not a flattering look for most women in real life. I’m not saying that you have to cover everything up in order to get a great fit. I’m just saying that most women I’ve talked to feel so much better when they feel secure and supported in their bathing suit.

Here’s an example of an actual Linda’s customer wearing an underwire cup-sized swimsuit from Miss Mandalay. Raquel is a gorgeous girl to begin with, but she can look and feel her best because she is wearing a swim top that fits well and flatters her figure. Don’t you agree? Photo by Andrew Walker

My Linda’s co-workers and I agree that the sexy images in the magazine may work for the fantasy world, but a bathing suit that fits well is the way to go. Here are the benefits of wearing a swimsuit that fits well:

  • Support – A bathing suit that fits your unique band and bust size, just like a bra, will support your bust far better than something that just hangs off of you or causes spillage.

  • Confidence – As I said above, wearing a swimsuit is the closest that most of us come to wearing lingerie in public. You’ll beam with confidence when wearing a suit that suits you.

  • Sex Appeal - Boobs busting out of your top may be one way to look sexy, but a classier kind of sex appeal comes from feeling confident and secure in who you are. When you wear a swimsuit that fits well, you’ll always feel your best which will help you look your best.

  • Comfort – I can not say enough about this one. Feeling comfortable is KEY to feeling and looking your best on the beach. If you’re constantly worried that something is slipping, sliding, or showing, you can’t really enjoy your day at the beach. Invest in a swimsuit that feels comfortable and looks just as great!

  • Style – Swimwear trends come and go, but a great fit is always in style.

Did you know that Linda’s carries bathing suits for all sizes? That’s right! There are the typical XS-L styles, plus padded bikini tops for AA-D cups, and cup sized swimwear (including those with underwear) up to K cup. In fact, Linda’s even carries swimsuits for nursing moms and those with mastectomies. Trust me, I’ve helped women with a petite bust create cleavage, and a woman who wears a 40K feel fabulous – it’s all about the right fit. So if comparing yourself to the Sports Illustrated Swimsuit Issue models has you feeling less than fantastic, try shopping for swimsuits that actually fit your shape and see just how beautiful you can feel… in the real world.





New Affinitas Arrivals (now up to K cup!) for Valentine’s Day!

By Linda The Bra Lady on February 4th, 2014

Valentine’s Day is just around the corner! It’s a great time to experiment with a sexy style that you wouldn’t normally dare to wear. Call me crazy, but I think you can wear a sexy bra any time you want. You don’t have to save your best bras and undies for a special occasion. And, you certainly don’t have to wear a tiny cup size or break the bank to get something sizzling. Prices for the below bras and tops start at just $36! And new arrivals (in extended cup sizes!) are here along with a few familiar favorites from one of our best bra brands: Affinitas. Take a look at some of the most gorgeous bra, underwear, and lingerie styles available. You go, gorgeous!

Shop the retro Charlotte bra with new sizes available up to K cup, available in three yummy colors. There are molded bras, three part cup lace bras, underwire styles, non underwire options, babydolls, bustiers, A-K cup sizes, and more! Can’t choose a favorite? Shop the whole Affinitas and Parfait collection and keep an eye out for more to come!

Trust me, wearing the right bra size and style is the key to feeling confident, comfortable… and sexy. Whether you have a sweetie for Valentine’s Day or you’re enjoying the night with friends or your NetFlix queue, dress your best and feel fabulous!





So long, farewell…

By Linda The Bra Lady on January 6th, 2014


Dear Linda’s loyal customers,

The time has come to say goodbye to our precious Lexington Ave store location in NYC. When we opened its doors in 2005, we had no idea how fast we would grow. Within it’s tiny 400 square feet, our dedicated Bra Divas helped women find the best bras and underwear! Our customers, like you, helped us grow into a booming bra business. We got so big, in fact, that we outgrew our tiny space and Lexington’s walls were bursting at the seams with stock!

When we opened the doors to our newer, bigger, and better Murray Hill store in 2011, we kept Lexington Avenue open due to popular demand. You, our customer, have proven that the new store layout and larger offering of swimwear and specialty products is the way to go for our future stores. So as we look forward to new possibilities in the future, we say so long to an old friend.

Come and visit our Murray Hill location, located just 30 blocks south of our Lexington Store at 552 Third Avenue between 36th and 37th streets. We can’t wait to help you at this glamorous location, and see where you’ll take us next!

With love,

Team Linda’s

New Online: Vitamin A Swimwear

By Linda The Bra Lady on December 5th, 2013

One of the hottest brands in my NYC shops is Vitamin A by Amahlia Stevens. A hit with the young, fashionable types, I thought it fit perfectly into our Murray Hill store on Third Ave in New York. But I was surprised when customers began to beg for this fab swimwear brand online! By popular demand, I’m proud to introduce Vitamin A swimwear to our online customers. Take a peek at this California brand, learn how they’re helping protect our environment, and go behind the scenes of their fashion shoot. The items below are available online now, and are just a taste of the many more styles to come!  Read more

Style Secrets from Linda’s Bra Divas

By Linda The Bra Lady on November 22nd, 2013

I personally train my Bra Divas in the art of bra fitting. It’s part of their Bra School training! As a small business, we love to promote our fitters as they grow to various jobs in the company, and we love getting input from ladies in all kinds of jobs. Because, when it comes down to it, every employee at Linda’s is part of the bigger picture which is helping YOU find the best bras possible. Besides bra fitting expertise, these young, fashionable ladies have a few tricks up their sleeves when it comes to style. They’ve seen it all! Below, a few of my Bra Divas dish on their tried and true style secrets. Read on! Read more

The Pros and Cons of Non-Underwire Bras

By Linda The Bra Lady on November 12th, 2013

Hello, darlings. I get it – not everyone is a bra fan like me. Most women who are self proclaimed bra haters typically complain about the uncomfortable underwire. Did you know that 9 out of 10 women who hate their underwire are actually in the wrong size? That’s right! That being said, non-underwire (or soft cup) bras can sometimes be the better option for certain women. Keep reading  for my take on the pros and cons of wearing a non-underwire bra, and who should wear themRead more

Find your Fabulous Event Recap

By Linda The Bra Lady on November 11th, 2013

A few weeks ago, the Linda’s ladies and our fabulous customers gathered at my Murray Hill store to celebrate the “Find your Fabulous” Event. Though I wasn’t able to make it, the girls filled me in on the evening’s festivities. Trust me, it was FABULOUS.

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Thong Underwear: A Do or a Don’t?

By Kim on October 31st, 2013

Hi there! It’s Kim – your friendly Bra Diva and Marketing Director – from Linda’s! You may know that Linda and our expert staff are “bra ladies”, but we are also extremely knowledgeable when it comes to underwear. From full coverage briefs to g-strings, we’ve seen (and worn) it all! So I was especially happy to pop into the Huffington Post office for a LIVE segment with hosts Caitlyn Becker and Nancy Redd for a discussion on: the thong! These sassy hosts hold nothing back, and the conversation covers health concerns, sex appeal, personal comfort, and favorite brands. I brought along my favorite underwear options for all women, including those from Hanky Panky, Simone Perele, Curvy Kate, Wacoal, Commando, and more! Whether you love thongs or not, this LIVE segment has something for everyone. Watch the segment below, then take our poll or leave a comment and let us know if thongs are a DO or a DON’T!

Looks like we all know who prefers what after that chat! How about you? Are you a thong wearer? Take the poll (answers are anonymous) or leave a comment below and let us know!

(11/1/13 at 2:50pm there appears to be a bug with the poll right now! If it’s not working for you, please leave a comment with your vote below!)

Thong Underwear: A Do or a Don't?

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The Find your Fabulous Event at Linda’s!

By Linda The Bra Lady on October 4th, 2013

Exciting news! Linda’s is teaming up with Anita for our annual event. The date is picked. The theme is set. Prizes are ready to be won. Are you going to the Find your Fabulous Event?

I can not even tell you how excited my Bra Divas are to host this fabulous event. It’s Breast Cancer Awareness month, and this event is a way to help women find their “fabulous”! So whether you have petite, full, or reconstructed breasts – Linda’s is here to tell you (and show you) just how fabulous you really are. We believe that every woman has that something fabulous about her, you just may need help finding it. Believe me, a great bra in the right size helps women find their comfort and confidence, plus look taller, younger and thinner. We love what we do, so it’s time to celebrate and help you find YOUR fabulous! Here are a few of the details and the fantastic perks you can expect!

Date: Tuesday Oct. 22nd, 2013

Location: Discount and gift at both Linda’s stores 10-8pm, Party at Linda’s Murray Hill (552 Third Ave NY, NY 10016) in NYC 5-8pm

Perks and goodies:

  • 10% off ALL purchases, all day in-store only! That means brands like Simone Perele, Panache, Freya, Wacoal, L*space, Karla Colletto, and more!

  • 15% off ALL Anita brand items (including basic bras, swimsuits, sports bras, maternity bras and bathing suits, mastectomy bras, prostheses and more) all day, in store only

  • Enjoy an Anita tote bag with any purchase

  • Complimentary expert bra fittings

  • Breast Cancer Awareness handouts to share with your friends

  • Enter our Fabulous Raffle to win a $100 Linda’s Gift Certificate, an Anita bra, and a basket filled to the brim with goodies from our favorite brands

  • Complimentary snacks and fizzy drinks (we’re talking cupcakes and alcohol, darlings)

  • Let us take a snapshot at our photo booth and earn an extra entry for our Fabulous Raffle!

I mean. C’mon. What are you waiting for!? Make your appointment now for Tuesday Oct. 22nd and find YOUR fabulous at Linda’s! Call 1-888-262-4887  ext. 4 (Psst! Walk-ins are welcome but will be seen on a first come first served basis if time permits. Those with an appointment time will be fit first. All are welcome to join the party!)

Are you ready to show off how fabulous you feel? Join my Bra Divas at the Find your Fabulous event!